The Shining of Things

It’s the end of a long week and you find us today in a somewhat reflective mood.

(c) Driven to Write

It was a daring gambit on the part of Jaguar’s styling hierarchy to overturn what had become a stagnant design aesthetic, but ten years on, the X351 series XJ has not lost its power to polarise opinion. Certainly, the passage of time has failed to leaven its more visually unsettling aspects – most of which, (as recently discussed on these pages) centre around the D-pillar area, where a good many visual strands converge in a not altogether harmonious fashion.

With all due consideration, it’s quite possible to imagine that Jaguar’s Ian Callum frequently finds himself awake at night scouring his memory to Continue reading “The Shining of Things”

Twilight of A Champion Part Two – The Next Leap Forward

Where now for Jaguar’s flagship?

jaguar_xj.above
Image credit: Diseno-art

When it comes to full-sized Jaguars, the market is at best apathetic. Throughout the leaping cat’s history you’ll find the strongest selling and best-loved models have been more compact saloons and sports models. Even the original XJ6 began as a relatively close coupled machine, coming into being out of the perceived necessity for a larger, four-seater E-Type variant and the commercial failure of the full-sized Mark Ten. Up to the demise of the X308-XJ series in 2002, it remained broadly faithful to this template: low-slung, snug, a tad decadent.
Continue reading “Twilight of A Champion Part Two – The Next Leap Forward”

Twilight of A Champion – The Decline of the Jaguar XJ

With each passing year the Jaguar XJ becomes less relevant. Why has the world fallen out of love with Jaguar’s big saloon? Driven To Write investigates.

Gratuitous hero shot of X351 ahoy! The remarkably unsuccessful XJ. Image via topnewsupercars
Gratuitous hero shot of the current XJ. Remarkably unsuccessful. Image: topnewsupercars

In 2009, the world’s least influential Jaguar commentator drew comparison between the newly announced (X351-series) XJ and its distant forebear, the 1961 Mark Ten saloon. The nub of my argument was that the new model should not be judged against any prior XJ series, but instead through the prism of its unloved sixties progenitor.

Some five years on, it pains me to conclude the current XJ is cleaving to the Mark Ten template even more faithfully than anticipated, easily as disheartening a commercial failure as Jaguar’s former flagship. Continue reading “Twilight of A Champion – The Decline of the Jaguar XJ”

Tinseltown in the Rain

Reflections on Jaguar’s XJ: DTW’s resident Jaguariste remembers a time when life and advertising met, sniffed one another before hurriedly going their separate ways.

jaguar-xj-2010
Image credit: (c) Jaguar

In 2009, I became somewhat overexcited about a new car launch. Following over 40-years of stylistic diminishing returns, to be presented with a twenty first century interpretation of the Jaguar XJ was exciting beyond rational explanation. Lacking a decent opportunity to Continue reading “Tinseltown in the Rain”