Running the gauntlet of endless repetition, DTW’s resident kitty-fancier asks, how do you solve a problem like Jaguar?
In 2005, a chastened senior Jaguar executive conceded that both they and their Ford masters had made a strategic error, admitting to British parliamentarians that they had jointly pursued “a failed growth strategy” for the heritage marque. Once this realisation hit home, the residents of Dearborn’s Glasshouse began a fundamental rethink of the leaping cat.
Amongst the changes wrought was that Jaguar would henceforth emphasise its sporting credentials, with the cars’ dynamic dial being shifted from traditional values of NVH isolation and ride refinement towards matters of incisive turn-in and outright handling prowess.
The second strand to this change of ethos lay in abandoning the chase for sales volume, pushing them further upmarket. The key to this transformation was to Continue reading “Gone To Earth”
A (modest) commercial success, but ultimately a creative failure, the 2007 XF opened Jaguar up to a non-traditional audience, but in the final analysis, probably cast too many values on the fire.
By 2005, Ford’s ambitious growth strategy for Jaguar lay in tatters following a series of misguided creative decisions based on a discredited retro aesthetic. As Ford’s Premier Automotive Group began its slow dissolve, the storied luxury car maker’s consistent inability to Continue reading “The Death of Romance”
People often accuse me of being overly critical about the current range of Jaguars and it’s true that I have been at times unsparingly harsh. I’ve said rather a lot on this subject in the past, but just for the purposes of clarity, and to reiterate, my issues with the current crop of JLR’s Jaguar-branded saloons and crossovers are as follows: Continue reading “Holding Station – Jaguar XF Sportbrake”
Jaguar used to be renowned for their warm and inviting cabins. No longer.
Jaguar’s current stream of new models is testament to the enormous sums being spent on reinvigorating the brand – unfortunately, the new car’s interiors make every effort to appear as though they were lowest on the list of priorities. A new family of combustion engines doesn’t come cheap. Neither does an all-new aluminium platform. But is that enough to explain quite why the cabins of Jaguar’s new-from-scratch XE, XF and F-pace models are so blatantly disappointing? Continue reading “Entering the Plastic Age”
Jaguar’s power units have entered legend. This month we ask whether the XF’s engine and powertrain are cut from similar cloth?
Try as I might, I’ve yet to satisfactorally reconcile the concept of a compression ignition Jaguar. But commercial realities make for expedient bedfellows and the Ford/PSA-developed 2179 cc 16 valve diesel unit powering our XF has been responsible for the marque’s growing acceptance in the vital company user-chooser market in the UK. Commercial success notwithstanding, there’ll be few obituaries now it’s been consigned to Continue reading “Dark Satanic Mill: Jaguar XF 2.2 Premium Luxury”
This month your correspondent gets himself in a lather over the XF’s styling.
I’ve always considered the XF to be a handsome car, even if I had assumed it was something of a stopgap design; a stepping stone from the failed nostalgia of the S-Type to something more aesthetically robust. But confronted with the knowledge it now embodies the true North of Jaguar saloon style has forced me to re-engage with the car’s appearance in a way I might otherwise have sidestepped. Continue reading “The Lyon of Beauty: Jaguar XF 2.2 Premium Luxury”
Some manufacturers today use a large plastic moulding as a front mask that includes bumper as well as radiator grille. A solution I appreciate for its simplicity and which can be pleasing to look at – but beware the pitfalls!
Not long ago, we discussed an odd triangle, trapped between shutlines, panel folds and functional elements. The object in question was the 2014 Lexus IS’s rear door. I was reminded of this discussion when I saw a short article in my local newspaper about the new Jaguar XF. There it was again – between headlight, bonnet shutline and radiator bulge. What the above Jaguar press photo (!) also shows: it’s not easy to align large plastic and metal pieces. There is a visible offset between the bonnet and the front mask above the left headlight (as seen in the picture), and the shutline itself varies in thickness. Continue reading “Theme: Shutlines – Nose Jobs”
You only get one chance to make a first impression, so how does ‘our’ XF fare?
Among the tenets of luxury car motoring is the notion that everything you touch and feel should feel expensive and well engineered; that the manufacturer has gone that extra bit further to make you feel more deserving, more special. Approaching the XF for the first time however, the first thing you grasp is the door handle, only to be greeted by a flimsy-feeling plastic arm that wouldn’t be out of place on a car many times cheaper. Continue reading “Nice Kitty? Jaguar XF 2.2 Premium Luxury”
As anyone familiar with the site will know by now, Jaguars are something of a recurrent theme in my life. So when a few months ago I was offered the extended use of a 2013 Jaguar XF, I tried to accept with jaded equanimity. However the unseemly haste with which I bit the owner’s arm off probably betrayed my true feelings.Continue reading “Extended Test: 2013 Jaguar XF 2.2 Premium Luxury”
We’ve identified a problem with the XF’s rear styling. Yes, all by ourselves.
Jaguar’s Series-2 XF was revealed this week and the dust has settled to some extent over its appearance – the consensus being it’s overly cautious. What’s apparent is the bulk of stylistic contention lies aft and in particular, the tail-lamp treatment. While not as grating as those affixed to the junior level XE, they could be so much nicer. In fact, searching the web, I discovered an image of just how nice they could have been. The difference is rather striking is it not? Continue reading “The XF – Abridged”
The F-Type is not the quintessential modern Jaguar. This is.
Upon release, Jaguar made lavish claims about the significance of the F-Type. How it would become the fulcrum of the entire Jaguar range. How successive models would reference its styling. This has proved wildly inaccurate because on the basis of the two most recent model launches, Jaguar’s pivot point is not in fact the F-Type. It’s the XF. Continue reading “Jaguar’s North Star Saloon”