The Quintessence : (Part Nine)

The XJ6 was and always will remain the quintessence of Jaguar. 

© Jaguar Heritage

“All I try to do is make nice cars…” (Sir William Lyons)

Throughout its history Jaguar have produced faster, more visually arresting, more technically dense cars; indeed, more commercially successful cars (and with over 400,000 units built over three distinct series the XJ was successful), but it’s debatable whether they ever produced as complete a car. A forward looking design which transcended its convoluted gestation, last-minute revisions and troubled career to become something which far outweighed the sum of its parts.

It’s difficult to Continue reading “The Quintessence : (Part Nine)”

The Quintessence : (Part Seven)

A revised XJ appeared in late 1973, just in time for the sky to fall in.

(c) Jaguar Cars

At the 1973 Frankfurt motor show, Jaguar displayed the facelifted Series II XJ series, billed in the launch material as “the logical evolution of British Leyland’s most coveted car.” External revisions were largely confined to the nose treatment which lent the car a fresher appearance. The revisions were made partly with one eye to the XJ’s duration in the marketplace, but mostly in accordance with increasingly stringent US regulations. Continue reading “The Quintessence : (Part Seven)”

Viking Burial

The stillborn Rover P8 remains a fascinating technical fossil, but should the cause of its demise be laid entirely at Jaguar’s door?

P8 in pre-production prototype form. (c) AROnline

Lost causes exert an undying fascination: The Beach Boys’ original Smile LP, Orson Welles’ allegedly destroyed original cut of The Magnificent Ambersons. These and others like them, while unrealised (or unfound) live on in our collective imagination, unsullied by inconvenient reality.

In 1965, the Rover Motor Company was a successful independent carmaker, producing well-regarded luxury saloons and a range of highly capable off-road vehicles. However, its flagship P5 saloon was dating and lacking the resources to replace it, Lode Lane’s developmental head, Charles (Spen) King, working under the guidance of Peter Wilks proposed a modular range of cars to be derived from a single base unit. Continue reading “Viking Burial”

The Quintessence : (Part Six)

As Jaguar steadily broadened the XJ6’s appeal, the headwinds kept coming.

(c) IMDb

In 1968, when XJ launched, Jaguar was, in addition to future XJ4-derived models, seeking funding for a number of new product lines. These comprised of XJ21 – a V12 powered GT on the E-Type platform, XJ17 – an all-new compact 2+2 coupé and XJ27 – a large luxury coupé based on XJ4.

While Jaguar’s own deliberations saw XJ21 abandoned, BLMC product planning policies meant XJ17 was also culled, with Lord Stokes decreeing that Jaguar would no longer Continue reading “The Quintessence : (Part Six)”

Selling the Cat (short)

In 1972, Jaguar didn’t need to convince buyers of the XJ6’s virtues, but their BLMC masters had other ideas. 

(c) hiveminer

Marketing a car like the Jaguar XJ6 shouldn’t have been the most onerous of tasks. Demand for the car was enormous and the biggest problem facing prospective customers was getting hold of one. To some extent, Jaguar dealers were essentially order-takers and fulfilment houses. So while the rationale behind this print ad from the spring of 1972 appears somewhat ill-wrought, it isn’t as confused as the execution itself. Continue reading “Selling the Cat (short)”

The Quintessence : (Part Four)

Fifty years ago this week, Sir William Lyons announced his magnum opus.

(c) Classic Cars

On the 26th September 1968, amid the opulence of the Royal Lancaster Hotel on London’s Bayswater Road, Sir William Lyons revealed Jaguar’s long-awaited saloon. Neither a particularly confident nor enthusiastic public speaker, the intensely private Jaguar Chairman was persuaded to record his introductory speech to the assembled dealers, dignitaries and members of the press, as the new XJ6 was revealed over four successive nights.

The lavish series of functions climaxed with the room’s spotlights gradually brightening to reveal the car on a raised dais, surrounded by nine further examples arranged around the perimeter. The reception throughout was rapturous, with dealers and motoring press alike lining up to Continue reading “The Quintessence : (Part Four)”

The Quintessence : (Part Three)

In 1968, Jaguar put all its saloon car eggs in one decidedly comely basket. We examine the likely causes.

(c) forum-auto

In 1964, a series of factors led Sir William Lyons to take the momentous decision to replace Jaguar’s multiplicity of saloon models with a single car line, betting the entire enterprise upon its success. Retrospectively of course, one could say he needn’t have worried, but at the time, it must have been a deeply anxious moment.

How did this state of affairs come to pass? To answer this, we must Continue reading “The Quintessence : (Part Three)”

The Quintessence : (Part Two)

In this second instalment, we examine the XJ6’s technical package.

Proving engineers, Don Currie and Richard Cresswell with a disguised XJ4 prototype, sporting Lyons’ ‘Studebaker’ grille. (c) Classic Cars

Sanctioned in 1964, XJ4 was intended to launch in 1967, which seems in hindsight to have been a rather optimistic timescale. The project team would be led by Bob Knight, Jaguar’s senior development engineer and one of the finest conceptual minds of his era. The Browns Lane engineering department at the time was something of a collection of minor fiefdoms, most of whom Continue reading “The Quintessence : (Part Two)”

The Quintessence : (Part One)

William Lyons’ masterpiece. In a series of articles, we celebrate an automotive high watermark as it marks its 50th anniversary.

(c) Jag-lovers.org

Without any doubt at all, the XJ6 is my personal favourite. It comes closer to than any other to what I always had in mind as my ideal car.” Sir William Lyons.

One bright spring morning in 1967, two men strode towards a lock-up garage in the grounds of an imposing Victorian stately home, amid the rolling Warwickshire countryside. As the dew shimmered on the immaculately tended lawns and borders of Wappenbury Hall, Sir William Lyons, Chairman, Chief Executive and spiritus rector regarding all matters aesthetic, led his European Sales Director, John Morgan to where Jaguar’s vitally important new car lay sequestered, in seemingly definitive prototype form.

An autocrat to the tips of his highly polished brogues he may have been, but Lyons nevertheless regularly canvassed the opinions of those he trusted, although having done so, he would Continue reading “The Quintessence : (Part One)”

To Judge And To Foresee

From 1972 to 1981 BMW sold the E12, part of its small range of sport saloons. We think of them as quintessentially German. Are they?

1972-1981 BMW E-20 525

When I saw this recently I couldn’t help noticing the almost subliminal Italian feel along with a certain French lightness. How would that be explained? If you Continue reading “To Judge And To Foresee”

History Repeating – (XJ40 : 1980-1994)

Phase Three – 1981-1986: Picking Up the Pieces.

John Egan with this senior management team. Browns Lane 1980. Image credit: (c) warwickbooks

The early phases of XJ40 development centred around the battles played out to retain Jaguar’s identity. The third phase would be dominated by efforts to remove themselves from BL’s influence entirely. For John Egan, the first eighteen months at Browns Lane proved something of a high wire act. With morale in tatters, and unfinished cars piling up, Egan initially believed that Jaguar’s problems were marketing rather than production based, a notion he was swiftly disabused of.

Realising that quality had to be tackled in order to Continue reading “History Repeating – (XJ40 : 1980-1994)”

Archive: “More T-Junctions, Vicar?”

DTW presents another look back at the archives of motoring writer Archie Vicar. This item appears to be a transcript from “Motorists and Motorism”, August 1975.

1975 Simca 1301: best car of Vicar´s week.
1975 Simca 1301: best car of Vicar’s week.

What a week and indeed what a summer it has been so far. In May I had a chance to sample Michelin’s tyres at a special “closed track” day at Silverstone. A Mercedes 240D and a Peugeot 504 LD served as test-beds for Michelin’s new all-weather radial tyres. Peugeot have thought to bring these diesel cars over as they have had enough experience selling them on the continent. Also, seems as if they don’t want to Continue reading “Archive: “More T-Junctions, Vicar?””