The Quintessence : (Part Five)

Manufacturing was Jaguar’s fatal weakness. It would become XJ6’s undoing.

Browns Lane production tracks. (c) curbside Classic

Through a combination of genius, skill, misfortune and at times, sheer good luck, the Jaguar XJ6 proved to be precisely what the market realised it wanted. Offering all the glamour and visual allure of the E-Type in a four-door package, customers quickly discovered it fitted their needs very nicely indeed. The trouble was obtaining one.

When Lyons sanctioned the model, he set production targets of a thousand cars a week. This would have amounted to slightly over 50,000 cars per annum, a figure Jaguar wouldn’t meet until the 1990s, and certainly one the XJ-series never came close to meeting – for a whole host of reasons.

The first of these manifested itself as Jaguar struggled to ramp up XJ6 production in the advent of the car’s launch. The XJ bodyshell was built at PSF in Castle Bromwich. Made up of hundreds of small pressings, the XJ shells were designed this way, firstly to Continue reading “The Quintessence : (Part Five)”

The Quintessence : (Part One)

William Lyons’ masterpiece. In a series of articles, we celebrate an automotive high watermark as it marks its 50th anniversary.

(c) Jag-lovers.org

Without any doubt at all, the XJ6 is my personal favourite. It comes closer to than any other to what I always had in mind as my ideal car.” Sir William Lyons.

One bright spring morning in 1967, two men strode towards a lock-up garage in the grounds of an imposing Victorian stately home, amid the rolling Warwickshire countryside. As the dew shimmered on the immaculately tended lawns and borders of Wappenbury Hall, Sir William Lyons, Chairman, Chief Executive and spiritus rector regarding all matters aesthetic, led his European Sales Director, John Morgan to where Jaguar’s vitally important new car lay sequestered, in seemingly definitive prototype form.

An autocrat to the tips of his highly polished brogues he may have been, but Lyons nevertheless regularly canvassed the opinions of those he trusted, although having done so, he would Continue reading “The Quintessence : (Part One)”

Jury-Rigged?

The 1987 ECOTY winner was something of a DTW stalwart. Even more so however was the fifth placed entrant, one championed by longtime panellist and judge, L.J.K. Setright. 

1987 winner. Image credit: (c) wheelsage

Since its inception in 1964, the European Car of the Year has been an annual award, adjudicated by a panel of leading European motoring journalists. Its stated aim has been to acclaim the most outstanding new car to go on sale within the 12 months preceding the adjudication.

The ECOTY jury currently consists of 60 members, representing 23 European countries. National representation is based on the size and significance of the country’s car market. France, Germany, Great Britain, Italy and Spain each Continue reading “Jury-Rigged?”

Jurors the Dawn, Dusk and Midnight Silently Attend

To save this village we must destroy it. And similar logic applies to the next Jaguar XJ. Altered to be saved. 

2017 Jaguar XJ: source

That is the common theme to reports from this, this and this source but not this one***.

Join these dots: It has worked well for Tesla, this big, five-door luxury car idea. Lexus has been able to sell hybrid V-8s since 2008. Land Rover has been competing for the top-drawer luxury market for at least twenty years or more. Five doors and luxury are not strangers to each other. Sales of conventional luxury cars are not what they were, not unless the Panamera nameplate is involved.

In particular, the current XJ whose sales appear to be in the low thousands. Twenty one years ago the XJ sold 10,000 units annually – not stellar, not terrible. Today even those kinds of numbers aren’t sustainable. Those were the dots. On the basis of this kind of background, Jaguar have decided that they simply must Continue reading “Jurors the Dawn, Dusk and Midnight Silently Attend”

Romance: Southwards, by Jaguar

The combination of Italy, twelve cylinders and pleasant company should not leave much space for prosaic considerations, such as reliability or fuel economy. But worries have the habit of finding their way, regardless. 

XJ, Autobahn, sunset.
XJ, Autobahn, sunset.

It’d been a rather testing day, with little sleep and an unusual amount of stress, right at the end of a particularly challenging summer. The back is aching, the tired mind is dulled on one hand and feverishly edgy on the other. The three issues at the forefront of any immediate consideration are: a welcoming bed, the board computer’s average MPG calculations and the engine temperature gauge. As the night is relatively cool and the Autobahn relatively clear, the engine temperature is thankfully showing no signs of panic – yet. The average MPG, on the other hand, remains somewhat disconcertingly high. And that bed, well, that’s still some 300 kilometres further south. Continue reading “Romance: Southwards, by Jaguar”

Theme: Wheels – Going In Circles

Once upon a time, there was a belief that the ideal way to complement the shape of a wheel was… by adding circles. That time was the Eighties.

SONY DSC
The, somewhat notorious, GKN ‘Pepperpot’ Wheel

Perception is a fickle beast. Take Jaguar’s XJ saloon: an undisputed classic to most, yet, as far as its image is concerned, the devil is in the details. In the UK, its elegant silhouette cannot quite strip off the odour of Pub Owner’s Favourite. In Germany, on the other hand, Jaguar still suffers from being perceived as a much more elitist brand than its actual pricing suggests. Which is why running a classic XJ is viewed as an enterprise closer to owning a Rolls-Royce than a relatively run-of-the-mill S-class, in terms of the financial commitment necessary. But that only half explains why an XJ is considered the exclusive domain of silver haired golfing enthusiasts on these shores. Continue reading “Theme: Wheels – Going In Circles”

You’re Not Alone, Jaguar

We look closer at European luxury car sales

Large Car Sales Europe
Looking at European sales of the 7 Series, A8, XJ and S Class since 1997 (figures courtesy Left-Lane.com) in chart form is revealing. Of course, each brand’s sales pick up when a new model is released, but the S Class jump with its last three model launches is proportionally huge compared with the others. But as the model becomes established, it sinks to quite similar levels as the A8 and 7 Series. Why is this? One explanation may be the private hire trade. In this a Mercedes is the default choice and, as I heard from one guy who runs his own car, clients don’t like being picked up in a previous model – as soon as the new model becomes available he puts in his order for a car that lasts him 7 years. Continue reading “You’re Not Alone, Jaguar”

Theme : Secondhand – Forecourt Temptations 3

DTW Looks At The Used XJ Market

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Big secondhand cars are a bargain – until they go wrong. This one owner, 4 year old, dark grey XJ has done just 30,000 miles and could be yours for £19,880, almost 1/3 of its cost new today. Personally I wouldn’t choose the 3.0 litre diesel version, the idiot in me would look further up the scale on Autotrader for an entirely inappropriate Supersport. Otherwise, there’s an 8 year old X350 at just 28,000 miles for just under £13,000. In any case, the XJ looks like it is shaping up to be the wedding car of the next decade.

View It Here.

Tinseltown in the Rain

Reflections on Jaguar’s XJ: DTW’s resident Jaguariste remembers a time when life and advertising met, sniffed one another before hurriedly going their separate ways.

jaguar-xj-2010
Image credit: (c) Jaguar

In 2009, I became somewhat overexcited about a new car launch. Following over 40-years of stylistic diminishing returns, to be presented with a twenty first century interpretation of the Jaguar XJ was exciting beyond rational explanation. Lacking a decent opportunity to Continue reading “Tinseltown in the Rain”

Devourer Of Worlds – The Inexorable Rise Of The S-Class

Mercedes’ new W222 S-Class is decimating its European and Asian rivals. A renaissance for a declining sector or the final gasp? Driven to write investigates.

The All New Mercedes-Benz S-Class (2)

The S-Class is the quintessential Mercedes and the centre of gravity around which the entire Stuttgart-Untertürkheim behemoth pivots. None more so than today’s W222 series; which if current sales are a reliable barometer, is shaping up to be the fastest selling iteration in the model’s history. Continue reading “Devourer Of Worlds – The Inexorable Rise Of The S-Class”