In the last of this series, Jim Randle describes a Jag with a jinx, XJ40’s presentation to the press and outlines his principles for suspension design.
During Jaguar’s brief period of independence, senior management were tasked by Chairman, Sir John Egan to spend time at dealerships, selling cars, meeting customers and seeing issues first hand. Randle was a keen adherent of this policy, holding the record for the most cars sold in one evening. I wondered if he identified himself or chose to remain incognito. Continue reading “Thirty Times ’40 – Jim Randle Interview : Part Four”
We examine XJ40’s turbulent conception and ask, was this the last Jaguar?
A New Jerusalem
They said it couldn’t be done, but he’d heard that before. Nobody had presented a car at London’s prestigious Institution of Mechanical Engineers and certainly no complete vehicle had ever broached the main entrance of number One, Birdcage Walk, Westminster. This hallowed society of engineers, founded by Railway pioneer, George Stephenson in 1847, had already hosted some of the finest technical minds over its 140-year history, but August 28, 1986 would prove to be something of a first.
Tragedy, Loss, Redemption? Driven to Write brings its XJ40 epic to a close and asks, can Jaguar ever truly escape its past?
Apparently, Sir John Egan considered cancelling XJ40 in 1984 and starting the programme afresh, claiming he was talked out of it, not only by his management board, but by Sir William Lyons. This remains one of the great unknowns regarding the car, as it remains unclear what such a decision could have realistically achieved.
The Rhymes of Goodbye. As Henry’s new broom sweeps both baby and bathwater, XJ40 gets a final makeover before it bows out.
Bent on beating General Motors to the punch, it appears the Blue Oval not only overpaid but failed to carry out a sufficiently thorough pre-purchase inspection. As the scale of Jaguar’s issues became clear, budgets and new car programmes were slashed. It didn’t take long for the briefings to start, the US giant unashamedly publicising their findings, seemingly oblivious to the negative PR this would engender – to say nothing about morale. Continue reading “History Repeating – XJ40 Part 18”
Phase Four: 1986-1994 – The Legend Stumbles. As Jaguar’s woes multiply, Ford senses its moment and strikes.
Jaguar’s rehabilitation was dubbed the Egan Miracle by a UK press charmed by a compelling narrative and the Lancastrian’s charisma. But by 1989, Sir John’s halo had slipped and the knives were out. The clamour swiftly reached a pitch where few believed he could hold out, and with Jaguar’s financial prospects in retreat, journalists speculated over who would Continue reading “History Repeating – XJ40 Part 17”
Keeping up appearances. Jaguar revises XJ40 as the tide turns against it.
With the British motoring press sharpening their quills, Car’s concluding long-term report on an early 3.6 Sovereign sounded a somewhat conciliatory note. “Because it did some things remarkably well, the contrast with the things it did badly was sharper. Mostly it was the detail design that gripped us with despair… It rings of the bells of time running out and shortcut solutions running freely.”
XJ40 history Phase Four: 1986-1994 – The dream unravels. Once the launch hysteria abated, the press began to appraise Jaguar’s new star more critically.
Because the press had given (Sir) John Egan the benefit of the doubt, there was bound to be a backlash at some point. Sure enough, words like dated started to appear with increasing frequency in relation to XJ40’s styling, particularly criticism over the headlight and tail lamp treatments. Moreover, the press were of one mind regarding the instrument display and minor controls: they hated them. Continue reading “History Repeating – XJ40 Part 15”
Phase four – 1986-1994: An Ecstatic Début. Jaguar’s management bask in the approbation of a valedictory UK press as XJ40 breaks cover at last.
It even made the TV news. On the 8th October 1986, Jaguar finally revealed their long-anticipated XJ6 and the UK media went nuts. There wasn’t this much excitement since the Austin Metro launch, six years previously. Car, devoted 28 editorial pages to the new Jag, describing it as a triumph of engineering against overwhelming odds, which to some extent it was. Continue reading “History Repeating – XJ40 Part 14”
As the third phase draws to a close we review what Jaguar was offering the public in 1986 and reflect upon some of the wider changes that took place over the intervening 14-year period.
With Jaguar gearing up for their most important launch in generations, the company faced a vastly different landscape to the one that existed when XJ40 was initiated over a decade earlier. In 1972, Britain languished outside the Common Market, although Ted Heath’s government would take the UK into the EEC the following year. 1972 saw Sir William Lyons’ retirement and Jaguar’s complete immersion into BLMC. Continue reading “History Repeating: XJ40 Part 13”
The Legend Grows Old Waiting. As the AJ6 engine breaks cover, the press lose patience.
The autumn of 1983 saw Jaguar offer an AJ6-engined car to the public. The 3.6 litre XJ-S was launched in the familiar coupé bodyshell with the added novelty of a drophead two-seater version. Both were powered by the new AJ6 unit in 225 bhp 24-valve form.
The British motoring press devoted pages of copy to the introduction, this being the first all-new Jaguar engine since the V12 of 1971. Expectations were high, given the peerless refinement of the larger-displacement unit. The fact that this engine would become the mainstay power unit for XJ40 only added to its significance. Continue reading “History Repeating – XJ40 Part 12”
Phase three – 1981-1986: Free at last. Jaguar’s independence becomes a reality as Sir William takes a more active role.
When John Egan made contact with Sir William Lyons in 1981 to sound out the Jaguar founder for the role of company President, he was taken aback by his response. ‘I already am, lad!’, Lyons informed him. Amid the turmoil of the previous eight years everyone appeared to have forgotten. Lyons warmly embraced the new incumbent, believing the Lancastrian was the man to reconstruct Jaguar after the disastrous Ryder years. The two men quickly developed a rapport and Egan became a regular visitor to his Wappenbury Hall home where he would take advice from Jaguar’s venerable founder.
With Jaguar heading for privatisation, internal BL politics once again reared their head. Sir Micheal Edwardes’ successor, Ray Horrocks was opposed to Jaguar’s independence, lobbying to prevent Egan successfully manoeuvring towards BLexit. With BL at work on an executive saloon to be launched in 1986, Horrocks also moved to ensure there would be no encroachment into Rover’s market. Unsurprisingly, Jaguar’s Chairman had other ideas. Continue reading “History Repeating: XJ40 Part 10”
Trouble at ‘Mill. As John Egan begins extricating Jaguar from BL’s grasp, XJ40’s development programme hits some early setbacks.
As quality improved, Jaguar customers could appreciate the cars’ elegant lines and refined character anew and sales rose sharply. Despite a continuing sales depression in the US market, 21,632 cars were sold worldwide in 1982 – up from 15,640 the previous year. For Egan however, exit from the BL straitjacket became his primary focus. Amongst discussions held was the serious prospect of a tie-up with BMW. Continue reading “History Repeating: XJ40 Part 9”
The early phases of XJ40 development centred around the battles played out to retain Jaguar’s identity. The third phase would be dominated by efforts to remove themselves from BL’s influence entirely. For John Egan, the first eighteen months at Browns Lane proved something of a high wire act. With morale in tatters, and unfinished cars piling up, Egan initially believed that Jaguar’s problems were marketing rather than production based, a notion he was swiftly disabused of. Continue reading “History Repeating: XJ40 Part 8”
Phase Two – 1976-1980: Egan Takes Knight. As XJ40 vaults its final hurdles, John Egan arrives at Browns Lane.
Throughout 1979, Sir Michael Edwardes began talking to the man he believed could pull Jaguar out of the abyss. Having previously revived the ailing Unipart business before quitting in the post-Ryder schisms, John Egan had all the right credentials. The only problem was convincing him to take the job. Central to Edwardes’ desire to recruit Egan was a mounting belief that he had made a misjudgement in Bob Knight’s appointment. Continue reading “History Repeating: XJ40 Part 7”
Phase Two – 1975-1980: Knight Falls. The disastrous 1979 launch of Series III almost sinks Jaguar entirely, precipitating Bob Knight’s downfall.
1978 saw a brief reprieve in Jaguar’s woes. Under Sir Michael Edwardes, interference eased sufficiently to finally allow a consensus to emerge on XJ40’s style. Customer research backed the assertion that a strong family resemblance was required. The revitalised styling of the Series III XJ also cast a mighty shadow, because despite its age, Pininfarina’s revisions combined to create a sleeker, more modern car. Continue reading “History Repeating: XJ40 Part 6”
Phase Two – 1976-1980: As Bob Knight continues his search for an acceptable style, a new sheriff enters town.
Throughout 1976, the paltry resources available for XJ40 concentrated mostly upon the ongoing struggle to establish an acceptable style. During the spring, Bertone and Ital Design submitted revised proposals, which ended up mouldering under dust sheets. Continue reading “History Repeating: XJ40 Part 5”
Phase Two – 1976-1980: Fortress Jaguar. With engineering the last beacon of resistance, XJ40 becomes its talisman.
1975 saw the broken remains of Jaguar in lockdown. Bob Knight’s policy of civil disobedience stemmed the tide of assimilation to some extent, but BL’s operating committees were undeterred. Like most of the industry, they believed the collapse of luxury car sales in the post-oil shock era would be permanent; the prevailing view being that Jaguar were producing dinosaurs. Continue reading “History Repeating: XJ40 Part 4”
Phase One – 1972-1975: Jaguar Year Zero. The Autumn of 1974 marked a point when the sky fell in at Jaguar.
Sir Don Ryder’s report into BLMC’s collapse was published in April 1975 and its findings were greeted with horror at Browns Lane. Ryder recommended British Leyland should henceforth operate as a ‘single integrated car business’. As such, marque identities would be subsumed into centralised BL business units. Jaguar would cease to exist, with its two plants now managed by separate Leyland Car divisions. The effects of rationalisation would go to ludicrous extremes, but with the UK government picking up the bill, there was little room for sentimentality. Continue reading “History Repeating: XJ40 Part 3”
Phase One – 1972-1975: A New Jag Generation. We examine the landscape within Jaguar as the initial XJ40 concept coalesced.
XJ40 underwent several distinct phases in its path to production, the first of which began with the 1968 launch of the XJ6 saloon, a car upon whose shoulders Jaguar would unknowingly place the next 18 years of its existence. The XJ was a superb car, its excellence the sum of several factors. The careful honing of proven hardware, a gifted development team, Jaguar’s V12 engine, and the appliance of stylistic genius. It would be the pinnacle of Sir William Lyons’ vision but as a new decade dawned, it was necessary to plan for its successor.
DTW examines XJ40’s turbulent conception and asks, was this the last Jaguar?
Billed at launch as the Jag without tears; a high-tech culmination of an unprecedented level of proving in some of the world’s most hostile environments, the 1986 XJ40-series represented a new beginning for an embattled marque; XJ40’s 22-year career from conception to retirement encapsulating probably the most tumultuous period in the company’s history.
As much the story of Jaguar’s dogged resistance as it is of the car itself, XJ40’s lengthy gestation would mean the end result was viewed by some as a disappointment, yet this belies the enormous efforts made to ensure XJ40 modernised, yet maintained marque traditions. The first truly modern Jaguar, the model was critically acclaimed upon release, but the car’s reputation quickly became tarnished by an early reputation for build and component issues it never quite overcame. Continue reading “History Repeating – Jaguar’s XJ40”