The Jaguar S-Type was intended to spearhead Ford’s growth plans for the leaping cat. That didn’t quite work out as planned.
Now is the winter of our discontent: In November 2004, Ford appointee, Joe Greenwell faced a panel of hostile UK parliamentarians at the Trade and Industry select committee in Whitehall, seeking explanations for his parent company’s decision to Continue reading “Style Council”
Necessity might be the mother of Invention, but her second child is named Compromise.
For anyone with an ounce of petrol in their veins, few experiences necessitate compromise more than parenthood. Children may be small, but their interminable things are not. The gravitational pull of a gurgling baby Katamari attracts hitherto unimaginable mountains of clutter.
Ford’s takeover of Jaguar lacked credibility, and the XK needed to change perceptions. Fortunately, it did.
The 1996 XK8 arrived at a crucial time for Jaguar, having been through the torrid post-Ford takeover period when Browns Lane was haemorrhaging around $2m a day. The luxury car maker desperately needed something to Continue reading “Year of the Cat – 1996 Jaguar XK8”