The carmaker synonymous with Ian Fleming’s fictional superspy is in a tight spot. Just how bad does it look for Aston Martin?
It really wasn’t supposed to go this way. Following in the footsteps of Ferrari, in the wake of their highly successful floatation on the stock market, Aston Martin’s fortunes, while shining fleetingly, increasingly look like reverting to all too familiar type. But this time the stakes are much higher.
Ever the British second fiddle to the eternally gilded Maranello stallion, Aston’s Martin’s balance sheets can only be viewed as consistent insofar as they inevitably end up drowned in scarlet ink. Last year AML was floated on the stock exchange, its management attempting to Continue reading “No Mr. Bond, I Expect You To Die”
Sean has returned from his holiday in Northern Spain bearing a present of a single bottle of an unspeakably foul sweet sherry, charmingly gift-wrapped in the plastic bag of the supermarket that he bought it from. Since Eoin and Richard prefer to keep themselves removed from DTW’s London nerve centre, and because all three skinflints who present themselves as my principals refuse to allow me a PA, Sean and I are the sole inhabitants of our editorial office. Although I am rather less heavily-jowled than Mr Wather Matthau, and Sean is no match for the trim, bright-eyed Mr Jack Lemmon, as we sit at our desks I am nevertheless put in mind of the once popular movie, ‘The Odd Couple’. By which you might gather that the ‘Film’ of this month’s theme is the cinematic kind although, in the DTW spirit of pragmatism, if one of our correspondents insists on submitting a piece on the flexible properties of polyester film in automotive applications, I will consider it. Continue reading “Theme : Film – Opening Credits”