Can Fiat-Chrysler’s new CEO deal with FCA’s lopsided business or is it time to bring out the bonesaw?
FCA’s late CEO, Sergio Marchionne was at various times hailed as something of a visionary, and without doubt, he achieved the seemingly impossible once he orchestrated Fiat Auto’s audacious takeover of the embattled Chrysler business in 2009. Nevertheless, an equally cogent argument could be posited that should Marchionne’s legacy simply be that of FCA’s continued existence, then it is built largely upon failure.
Good old Automotive News reported some juicy gossip regarding Fiat Chrysler Automotive.
The gist of it is that FCA’s CEO Sergio Marchionne thinks making smaller cars in Italy is a waste of time and money. He is concerned that smaller cars are going to be commoditised and that the real margins lie in making larger cars. Resulting from this set of assumptions, stalwarts of the Fiat range will be axed and anything small and plausibly profitable shifted to outside Europe. The Punto – once a European top-ten car – and the MiTo (never a European top ten car) will be discontinued.
Space is infinitely divisible, marketing space doubly so.
The 2017 Jeep Compass sits between the sub-compact Renegade and compact Cherokee. This sector is boiling, steaming hot and people will buy pretty much anything that does not burst into flames upon ignition. Continue reading “LA Motor Show Shorts 3”
We briefly review a method that improves rigidity, helps achieve the goal of a lighter car and also simplifies production. Which car have you sat in that uses this method?
The car body must meet two contradictory requirements: lightness and strength. Lightness abets performance and improves agility: less car to turn. It also usually helps keep the cost down. At the same time, a car must not fall apart while standing still or while in motion. And if the car should hit something it needs to protect the occupants. Usually you may have lightness or robustness but not both.