Death to the Mondeo

It’s now only a matter of time before Ford’s largest European car offering loses its uneven struggle against customer apathy. 

(c) caradvice

It’s all change at the blue oval, as our dear, departed Archie Vicar might have put it. The Ford Motor Company, it seems, has been rather busy of late, not simply rearranging the deckchairs by putting an end to car production in the United States, or announcing the breathlessly anticipated body-on-frame Bronco offroader, but shuffling the deck on the bridge to boot. Iceberg? What iceberg?

The dance of the two Jim’s has kept blue-oval watchers amused for months now; the word at ground level being that (former CEO) Jim (Hackett) hasn’t really lived up to expectations, but that (new CEO) Jim (Farley) is either (a) absolutely and without doubt the chap to steady the ship, or (b) the diametric opposite of the above. It really depends on who you Continue reading “Death to the Mondeo”

Struck By Lightning

Driven to Write’s pound shop Max Warburton considers Ford’s ongoing European woes and wonders if lightning does indeed strike twice?

(Loss) leader. 2018 Fiesta. Image: (c) cardissection

There has been, one can be assured, better times to be a motor industry executive. But as chilly as it might currently be at the top table of most European automakers, Ford’s Group Vice President, EMEA, Steven Armstrong is in perhaps a more invidious position than most. Because while nearly every rival player is facing similar difficulties, Armstrong’s position is compounded by last month’s announcement of a second half pretax loss of $73 million, a likely prelude to an even heftier one being posted for the year as a whole.

Naturally, since Mary Barra elected to Continue reading “Struck By Lightning”

Victim of Stars

With Ford’s Taurus the latest sedan nameplate set for a date with the eternal, what does this growing convergence mean for the large blue-collar American saloon?

Kingdom of rain. 2018 Ford Taurus. Image credit: Tamiami Ford

Cadillac’s recently announced plans to remove a number of sedan model lines in response to shifting commercial realities appears not to have occurred in a vacuum. Last week it was Ford’s turn, first with reports of the Mexican-built Fiesta being phased out, but more dramatically, that executives have elected not to Continue reading “Victim of Stars”