All the Trees of the Field Will Clap Their Hands

To the accompaniment of grinding metal, Driven to Write takes a decidedly Eurocentric view of Ford’s recent retrenchment on domestic saloons. 

A visual metaphor. Image credit: autoevolution

Last week’s announcement by Ford to discontinue their entire US market saloon lineup, while a shock to some, was not without some fairly broad hints being laid. In movie parlance, we’ve been hearing the ominous cellos in the background for some time, because the US market mood music on sedans has long been of a less than upbeat tempo.

The American car market has been gravitating to high riding vehicles for decades, for reasons that are as manifold as they are nuanced. Of course it’s massively simplistic to Continue reading “All the Trees of the Field Will Clap Their Hands”

Those are the Headlines – Happy Now?

No sticklers for current affairs are we, (spin cycles etc…) but given that it’s my first dedicated 2018 post, I thought I’d confound expectations. Mine, as much as yours.

Ford CEO, Jim Hackett. Image: CNBC

Earlier this week, Autocar’s reverse-cassandra, [this analogy doesn’t entirely hold water, but bear with me] spoke to Ford Motor Company CEO, Jim Hackett, obtaining assurances that the American car giant has no intention of following General Motors out of the European car market. “I have in my hand a piece of paper…”, Steve Cropley didn’t quite say.

What he did however was to Continue reading “Those are the Headlines – Happy Now?”