Building On Daring

GM’s plans for Cadillac sound ambitious, but the gulf in product and perception terms facing the US luxury car brand appear to reflect that of another, more familiar luxury marque.

2018 Cadillac XT4 crossover. Image credit: autoblog

When General Motors sold their European outpost to Groupe PSA last year, many believed the US car giant had upped sticks and left the Old World for good. But this week there was some fairly solid grounds for reviewing that assessment.

Speaking at the NADA-JD Power Automotive Forum at the eve of the New York auto show, Cadillac President, Johan de Nysschen announced to delegates, “Ladies and gentlemen, I can assure you that things are about to Continue reading “Building On Daring”

Cadillac Does Care Who Buys Its Cars. Or It Doesn’t .

Various sources today report that Cadillac will continue to seek more autonomy within GM. And of course, will seek to attract younger buyers. I thought Cadillac didn’t care who bought the cars….

Cadillac CT6 in an unusually antique setting. Is that a nod to Fitz and Van. Image: Cadillac.com
Cadillac CT6 in an unusually antique setting. Is that a nod to Fitz and Van. Image: Cadillac.com

All the sources point back to Automotive News which refers to a press conference with Cadillac’s brand chief Johan de Nysschen. That conferences is not reported at Cadillac’s press page  which does Continue reading “Cadillac Does Care Who Buys Its Cars. Or It Doesn’t .”