Johnson Controls – Driven To Write

Trends in Doorcasings

The car market is segmented into several slices. How are these distinguished?

Johnson Controls´idea of differentiation in doors skins: source

When it comes to door skins, the supplier Johnson Controls has a good idea of what constitutes the appropriate level of luxury for each price level. They also have an eye on how these levels will change in the future. The image shows what you might expect to see in four classes of car in the near future. Continue reading “Trends in Doorcasings”

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