Saving Grace – Part Five

“We had a modern, world-class car before. All we had to do was to improve quality and reliability.” (John Egan – 1982).

(c) Jaguar Cars

It was dubbed ‘The Egan miracle’. The turnaround which saw Jaguar go from loss-making irrelevance (in the region of £20 million in 1979), ripe for closure, to media darling and example to all of how failing businesses could be transformed by effective management.

And Egan was effective. Aided by a store of goodwill that existed for the marque within the broader automotive industry, amid the car-buying public, from the workforce itself and within certain quarters of the unwieldy BL leviathan, the ambitious Lancastrian came with proven managerial qualities, enthusiasm and a burning drive to Continue reading “Saving Grace – Part Five”

Thirty Times ’40 – Jonathan Partridge Interview – Part One

As we continue our XJ40 commemorations, we examine the car through the prism of sales and marketing with Jaguar Heritage’s Jonathan Partridge.

Image: Jaguar Heritage
Image: ©Jonathan Partridge/Jaguar Heritage

There’s more than one dimension to the back story of any car. Up to now, we’ve concentrated primarily on the ’40 from an engineering perspective, but today, we examine the car’s legacy with Jonathan Partridge, former Product Strategy Manager who over a lengthy career at Jaguar, oversaw the marketing strategy for a host of saloon programmes, culminating with the 2007 XF. He is currently Vehicle Collection & Communication Manager with Jaguar Heritage at its Gaydon nervecentre. Continue reading “Thirty Times ’40 – Jonathan Partridge Interview – Part One”