The 2018 Kia Ceed is now punctuation-free and in possession of a new, more sober attire. Sound familiar?
Notwithstanding one or two brave and ultimately doomed adventures into the leftfield during the early 1970s, the European C-segment has never been a bastion of progressive design. So it should be with little or no surprise that we consider the ongoing convergence of the principal players, not just in engineering and layout, but if the current Geneva motor show is a reliable indicator, in styling terms as well.
Re-engagement with a previous (and prescient) concept leads us to speculate on Kia’s latest Frankfurt show offering.
When KIA announced the Novo concept at the 2015 Seoul motor show, it passed without much by way of comment in the mainstream press – although Driven to Write’s resident design critic did give it the benefit of his gimlet eye. At the time, Kia appeared to suggest that the Novo’s styling would influence its forthcoming compact car line-up, a statement nobody took very seriously at the time. Continue reading “Awakening the New”