On the 9th February 2022, first drive reviews of two quite different yet similarly priced new models featured on the home page of a certain influential car magazine’s website and caused something of a debate chez DTW. One of them gives me cause to believe that there is again room in the market for an honest car that offers fantastic value to potential buyers. The other is a disappointing replacement of an existing city car that just makes me wonder why they bothered?
Let’s start with the positive: all hail the Dacia Jogger. OK, so the name is daft, but then so was Roomster, the moniker given to the car of which the Jogger reminds me so much. Sadly, Škoda has long abandoned this corner of the market, and with it has gone its most distinctive and playful of designs, which must also include the Yeti. Both of these Ingenlath-influenced cars are firm favourites for most, if not all, on this site. Continue reading “So Glad they Bothered vs. Why Did they Bother?”
Are we witnessing the slow demise of the inexpensive citycar?
Had one been in possession of a crystal ball back in 2009 I’m not sure anyone would have believed predictions for where the motor industry would be placed only a decade later. It would simply beggar belief and yet here we are, still hoping for the best. But the news just keeps on worsening.
As well as sampling a 308 SW, our correspondent’s spring break in France also presented a chance to get the local perspective on how the indigenous competition measures up.
When in France, I always take the chance to go to a Maison de la Presse and search through the car magazines. In recent years, this has allowed me to discover publications dedicated to ‘classic’ Citroëns, Panhards and other wonders, proving to myself and sceptical family members that there are others out there with a passion for the quirky and yet banal.
I usually also buy a more mainstream monthly, and more often than not it’s L’Automobile; on this occasion, I bought the March 2018 issue.
Richard’s fine introduction on this topic began with two quotes, both holding a high degree of truth to advertising in general, yet both I’d suggest are not always relevant to that branch of advertising that deals with cars.
Edwin Land, who brought us Polaroid, as well as other products of intelligent research, said “Marketing is what you do when your product is no good” but, although Edwin Land was a remarkable inventor, it was easy for him to say that since, for years, his instant film system was the best in a group of one. Car manufacturers don’t have that luxury – if only Karl Benz had employed patent lawyers as good as Land’s we’d all be peering through that silver star on the bonnet. Also the problem is that, essentially, all cars are good these days – it’s a fair time since VW could point to a Korean upstart and state, quantitatively and overtly, that it didn’t make the grade. So you can’t just sell on actual superiority. Continue reading “Theme : Advertising – Who The Fun Do They Think We Are?”