‘Simple is efficient’ the adline stated. But Ford’s 1980 Escort really was all about design.
Throughout the 1970s, the Ford Motor Company’s European satellite produced cars that were precisely what large swathes of the market not only wanted, but actively aspired to. This highly lucrative recipe was a combination of tried and trusted conventional engineering, slick marketing, a gimlet-eyed focus on product strategy and well judged, contemporary style.
First introduced in 1968, the big-selling Escort model was successfully rebodied in 1975. However, by the latter part of the decade, it had fallen behind, stylistically, but particularly on the technical side. With most of Ford’s rivals moving inexorably towards the front-wheel drive, hatchback layout, the blue oval needed to Continue reading “A Song For Erika”
BMW’s early ’90s attempt at blowing the bloody doors off…
It’s been suggested that BMW management pushed through the decision to build an overtly sporting concept of Mini against the wishes of Rover engineers, who advocated a more radical approach. There is a nub of truth in this, but only a nub. With Mini’s centre of gravity shifting towards the sporting Cooper model, Rover engineers had been working on Minki, a heavily re-engineered version of the existing car, aimed not only at modernising the concept, but in effect refocusing it. Continue reading “The Bavarian Job – 1993 BMW Z13”
Ford’s shapely Cortina replacement proved to be less aerodynamically accomplished than its slippery wrapping suggested.
The Sierra marked a fresh direction for the Blue Oval. The brainchild of Robert Lutz, Ford’s Eurocentric Director of operations, it was designed to take on the upper-middle class European marques in sophistication and appeal. Lutz wanted a more dynamic, technological image, especially in Germany, where the ancient Cortina and Taunus’ models were viewed as throwbacks. Continue reading “Sierra Shock – Ford’s Aero Banana Skin”