Computer World

After almost five decades of sporadic appearances and false dawns, is the digital dashboard finally in inexorable ascendency?

computer word - rhino
(Source: Rhino)

I have been meaning to write something on this subject for some time now.  Unfortunately, the nasty virus has meant that my working life has gone into overload as I have responsibility for keeping a small UK bank operating with it’s entire staff working out of bedrooms, kitchens, dining rooms and even landings, and so time and energy has been in short supply.

I had also been Continue reading “Computer World”

Advertising: Speak My Language

Vorsprung durch… advertising.

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When Sir John Hegarty; doyen of UK advertising and co-founder of renowned ad-agency, Bartle Bogle Hegarty took on the Audi creative account back in 1982 the Ingolstadt marque’s image was somewhat nebulous. Yes, they had launched the trendsetting Quattro coupé and were fast gaining a reputation for unorthodox engineering ideals, but they faced as precipitous an ascent to the summit of the automotive ziggurat as Infiniti does today. Continue reading “Advertising: Speak My Language”