Herr Piëch, about that recent Lamborghini acquisition…. do you have a moment?
Desperate times sometimes call for desperate measures, but can result in unwise decisions. Lamborghini has never been a stranger to challenging episodes- the relatively young company having changed hands several times before eventually landing on safe ground within the VW group.
In 1995, Automobili Lamborghini was owned by MegaTech, an Indonesian company with (former Lotus CEO), Michael Kimberley at the helm. MegaTech had purchased Lamborghini from Chrysler for around 40 Million (USD) the year before but was having trouble making the enterprise Continue reading “Ferdinand’s Mexican Standoff”
Car advertising (like almost all advertising) commonly emphasises the new and the improved. There is not a single advert drawing attention to the subtle and not-so-subtle second lives of components intended for one car but which lived on in another…and another…and another…
Last week we discussed the afterlife of the Buick aluminium 215 engine. Such a re-use is not what I have in mind in terms of rooting around the parts bins. Rover had the decency to rework the engine –endlessly – to make it work so that by the time they had stopped fiddling in 2004 there was little a Buick engineer from 1957 might recognise other than the porosity problems and flagrant thirst. Continue reading “Theme: Secondhand – Rooting in the Parts Bins”