Heritage is a highly lucrative business model amid the upper echelons of the OEM motor industry. For carmakers with a history to plunder and a reputation to uphold, there are seemingly unlimited numbers of what are politely termed high net worth individuals with bank accounts fit to burst, seeking super-priced, super-exclusive, supercar nirvana. For those at the sharp end, cost, it does appear really is not an object, but execution is, heritage is, provenance certainly is and authenticity, not to mention bragging rights very definitely are.
Given the strictures, regulations and privations currently visited upon carmakers, finding new and profitable revenue streams has become the very stuff of life itself. Currently there appear to be two main prongs to this end of the market: The limited run series, (or one-off), which largely tend to Continue reading “Scribing a Line”
The Ancient Chinese once espoused the philosophical concept of Yin and yang, two opposing, yet mutually dependant lifeforces. This notion of interdependent duality was embraced across many cultures and philosophies over intervening millennia, but would come to be represented in late 20th Century Italy, not only by the rivalry between exotic ateliers, Ferrari and Lamborghini, but also by the complementary, yet determined efforts of the two leading Torinese coachbuilding houses to Continue reading “Hope You Guessed My Name.”
Some things, as they say, do just what it says on the tin. To my mind, the rear boot excrescence is generally well named. There are some exceptions but, generally, if a car’s designed right, it shouldn’t need an add-on. And, if it does, what about those poor buggers in lesser variants who can still get within 20 kph of the bespoilered version. Are they safe?