Double F1 world champion Niki Lauda switched from Ferrari to Brabham-Alfa Romeo for the 1978 season, and this highly publicised move was of course a prime publicity opportunity for Alfa’s marketing department. Although Lauda’s results in 1978 were certainly not bad (two victories and five podium appearances) the great expectations of bringing the Alfa Romeo name back to the top were never met: Lauda did not even Continue reading “Bisogna Navigare Quando il Vento e Propizio*”
Herr Piëch, about that recent Lamborghini acquisition…. do you have a moment?
Desperate times sometimes call for desperate measures, but can result in unwise decisions. Lamborghini has never been a stranger to challenging episodes- the relatively young company having changed hands several times before eventually landing on safe ground within the VW group.
In 1995, Automobili Lamborghini was owned by MegaTech, an Indonesian company with (former Lotus CEO), Michael Kimberley at the helm. MegaTech had purchased Lamborghini from Chrysler for around 40 Million (USD) the year before but was having trouble making the enterprise Continue reading “Ferdinand’s Mexican Standoff”
It happened to Jaguar and Porsche and will happen to Alfa Romeo (they say) . Lamborghini have run out of very wealthy men to sell big engined sports cars to.
According to Automotive News the target customers for their Urus CUV will be women and families. At the moment Lamborghini’s range consists of varying degrees of low and sporty with a largely academic choice of V10 and V12 engines. The plan is to show the softer side of Lamborghini and try to woo buyers who are thinking of their families. I expect this is code for finding customers who are women and who might want to Continue reading “It Had To Happen”
Today, golden sneakers have taken over from monk-strap brogues.
Back in the olden days, my younger self used to indulge in the stiff upper lip, olde worlde charms of Knightsbridge’s crusty kind of wealth. As a young, car obsessed German boy, the illustrious parts of London used to be some kind of automotive mecca: Bentleys and Royces galore, not to mention vintage exotica (at a time when old cars were considered just that in Germany). There was a certain nonchalance even to that aloof chap that parked his Ferrari 456 halfway across a zebra crossing, just because that happened to be right in front of the café where he intended to have his breakfast. Not to mention all those gentlemen in double-breasted pinstriped suits, who always seemed to embody some kind of aristocratic calm. Continue reading “Knightsbridge, 2016”
Legendary motor-writer Archie Vicar considers the merits of Lamborghini’s thirsty, unreliable and evil-handling Urraco.
The article, “Second thoughts, same as the first” appeared originally in Scarborough Morning Bugle-Advertiser in June 1975. Photos by Douglas Land-Windermere. Due to the poor quality of the images, stock photos have been used.
The A64 is my road to Damascus regarding the Urraco and indeed everything made by Lamborghini. The rain poured in sheets from the high heavens and as I stood at the window of the Old Telephone Box pub in Scagglethorpe (excellent beef and Yorkshire pudding) I noticed a lake of water accumulating inside the Urraco which was parked outside, with the A64 beyond. Actually, I say “road to Damascus” but that implies that there was a point when I held other opinions about the tractor-maker’s marque. In truth, my prejudices were confirmed on the A64.
In a revised piece from the earliest days of DTW we look at the UK’s first true economy car. But we make an even grander claim for it.
My French teacher at grammar school, Mr Roberts, had a small collection of Austin 7s from the 1920s, which he alternated using as transport to work – back then, that sort of car collection was practical, even on a teacher’s starter salary. I think that he considered me a bit of a prat (and history has certainly vindicated him on some levels) so, sensing this, I reciprocated with contempt for his collection of little, old and, at the time, very cheap cars. In hindsight, I might have had a more rewarding time discussing the niceties of the Ulster, Ruby, etc with him and he might have decided that I had some redeeming features. I deeply regret my glib teenage contempt, though it was entirely my loss. He was right, I was wrong. Continue reading “Theme : Economy – 7 Degrees of Separation”