Theme: Brochures – 1975 Lancia Beta HPE

In contrast to the recent rather insipid Beta brochure, I can present a thoroughly aspirational 1975 Lancia HPE brochure such as this.

Use as directed: 1975 Lancia HPE.
Use as directed: 1975 Lancia HPE. Richard-Ginori is still in business.

It shows how the product is intended to be used and the kinds of people who might be attracted to it. Shooting, diving, sitting down, gardening, conversing outside a hotel late at night: Lancia did not want for ideas to show how this rather fabulous vehicle could be used. What the brochure made you want to do was to Continue reading “Theme: Brochures – 1975 Lancia Beta HPE”

Trevi Musings

Recently we’ve been drinking deeply from the Trevi fountain, which has prompted a further bout of rumination upon Lancia’s idiosyncratic saloon.

Image: Ran When Parked
Image: Ran When Parked

The Trevi is an unusual car, not only in itself – although, you’ll have to admit, it’s an intriguing one to behold. For one thing it’s the only car I can recall that began life as a fastback saloon – (with a separate boot compartment) and ended it as a three volume saloon. Yes, there has been saloon from hatchback conversions and vice-versa, but a saloon from a saloon? Continue reading “Trevi Musings”

Micropost: Lancia Advertising From the US

Lancia did not have much of a presence in the US. It’s zenith: 1975 to 1983. This advert comes from about the middle of their last “proper” push to sell new vehicles.

1977 Lancia advert
1977 Lancia adver

The choice of used Lancias in the US is not great. For $8950 you can have a Lancia Fulvia bodyshell. No doors, no interior. Just the shell, wheels and motor. If you want a bit more car then $15,000 is what you shall pony up for a 1965 Lancia Flavia coupe. It’s missing the top part of the dashboard, only. If you look around you’ll also find one of the three Lancia Scorpions used in Herbie Goes Bananas. That’s up for auction. Continue reading “Micropost: Lancia Advertising From the US”