The relative conventionality of the Delta dismayed marque aficionados in 1979, but it would go on to embody marque values of both performance and commercial longevity far beyond its seemly narrow remit.
The old guard was falling away. After a decade on sale, Lancia’s entry level Fulvia Berlina ceased production in 1973. The patrician compact saloon had proven a modest commercial success in its native Italy over that period, appealing to those who had both the means and the discernment to appreciate a such a finely wrought and technically noteworthy vehicle.
But while its mechanical specification left little to be desired, the level of complexity it incorporated would not square with that of Lancia’s new owners, who were masters of cost-control. Furthermore, its uncompromisingly rectilinear three-volume style had become widely viewed as outdated.
It’s now autumn, a time to reflect. Recently, DTW has been driving Lancias and we have discussed the decline of this once noble marque. It is not the only brand to have faded away.
In the diagram I have marked the timelines of two other defunct brands: Rover and Saab. Rover closed in 2005 and Saab shut up shop in 2011. You’ll notice that while Rover had no new models in the Phoenix years (I don’t count the MG versions), Saab had new product in the pipeline right until the last minute. Lancia’s demise is more muddled.
DTW has had a chance to rewind the years and test a 2002 Lybra SW, the Delta’s predecessor. This puts in perspective the step-backward that was the Delta and reveals a car that probably deserves a wider audience. Continue reading “The Cormorant Rethinks”
So, Lancia Delta, what are you like to drive? Driven To Write continues its quest to test every Lancia available.
The Lancia Delta appeared under the banner of spearheading a rebirth at Lancia. The background to the Delta looked like this: a replacement for the Lybra saloon and estate and also a vehicle to cover a market the Bravo didn’t reach. As such, the Delta had to be luxury and estatey-wagony. Thus Lancia based it on the Fiat Bravo but with a longer floor-pan and a half-hatch, half-estate profile. Lancia sold the car with a quite broad engine range.
Driven To Write comes face to face with the car that (arguably) sank FIAT.
Three or four themes entwine here. We’ve had a Fiat Tempra on sale and here is its semi-successor. We’ve been doing colour and this car is white. This car lacks chamfers on the lamps. And finally, we’ve discussed in a tangential way the demise of the three door car. This is a three door Fiat Stilo. The first one of these I saw in the metal lurked in a corner of Cambridge in 2001. Isn’t odd that I still remember that with such burning intensity? Continue reading “A photo for Sunday: 2001-2007 Fiat Stilo”
FCA cooks up another unicorn – this one’s Delta-shaped.
A short while ago, Autocar’s Hilton Holloway posited a future for the Lancia brand. His wasn’t the first or even the best – (that honour lies elsewhere) – in fact his suggestions struck me as being lamentably short-termist in scope. Basically, he proposed that FCA revive Lancia with a series of retro-inspired cars based upon past icons. A revived Stratos, spun off the Alfa 4C platform and a Delta Integrale, based on the Giulietta. Low volume, high margin products, aimed at enthusiasts with a view to re-establishing Lancia’s credentials with a marketplace that now only recognises the brand on the basis of their presence in online gaming. Continue reading “That Ain’t No Way to Say Goodbye”
The Lancia Delta nameplate deserved better than this.
The first Lancia Delta (1979 to 1994) was two things. It was an neatly uninteresting, Italdesign five door, front-drive car of little obvious merit. And later in life the same car was a high-performance sporting hatch. From 1993 to 1999 Lancia tried to cash in on the Lancia Delta name with this iteration, sold (if it sold at all) in three and five door guise. The second version was a badly considered blend of the predecessor so it had moderately sporting capability and almost, but not quite totally bland styling. Continue reading “Something Rotten in […] Denmark: Lancia Delta”