Swimming in the Bight

So, Lancia Delta, what are you like to drive? Driven To Write continues its quest to test every Lancia available. 

2008 Lancia Delta 1.6 Oro

The Lancia Delta appeared under the banner of spearheading a rebirth at Lancia. The background to the Delta looked like this: a replacement for the Lybra saloon and estate and also a vehicle to cover a market the Bravo didn’t reach. As such, the Delta had to be luxury and estatey-wagony. Thus Lancia based it on the Fiat Bravo but with a longer floor-pan and a half-hatch, half-estate profile. Lancia sold the car with a quite broad engine range.

One could Continue reading “Swimming in the Bight”

Theme : colour – The Lost Competitive Advantage

We’ve moaned about the dull uniformity of the world’s car parks. TTAC has some insight on the fact that opting for the boring colours is not helping you resell that car.

The Lancia Kappa: source
The Lancia Kappa: source

This is the link. “Silver and beige, the go-to colours of the 1990’s and 2000’s, have higher depreciation rates, but nothing is worse than gold. With an average depreciation of 33.9 percent, gold vehicles are dead last. Oddly, it’s the third-fastest-selling colour in the study, behind gray and black,” says the article. As it reports American data it does not say so much about black or mid-grey metallic. I imagine that a similar study would show that these colours aren’t helping protect value at this stage. There can’t be a competitive advantage to having a silver-grey or black Audi or Ford at this point. We must at this point be at peak monochrome.  Continue reading “Theme : colour – The Lost Competitive Advantage”