Once dominated by the twin pillars of Bertone and Pininfarina, the leading Italian car-design consultancies found their hegemony (and profitability) threatened by the dramatic arrival during the early 1970s of a precocious interloper by the name of Giorgetto Giugiaro. His ItalDesign consultancy quickly established itself as a formidable adversary, capable of delivering turnkey projects in both product design and engineering.
A decade or so later, and seemingly just as abruptly, another significant player entered the field. By the tail end of the 1980s, the Institute of Development in Automotive Engineering (I.D.E.A) was going head to head with the big-hitting Italian carrozzeiri, having gained the patronage of Fiat with perhaps the largest and most ambitious vehicle programme in its history. Yet they appeared to have arrived from nowhere. Continue reading “The Big Idea”
It’s not commonly known outside Denmark and northern Germany that the Danish border has only been in its current place since 1921. Before then much of what we call southern Denmark was in German hands.
So, Lancia Delta, what are you like to drive? Driven To Write continues its quest to test every Lancia available.
The Lancia Delta appeared under the banner of spearheading a rebirth at Lancia. The background to the Delta looked like this: a replacement for the Lybra saloon and estate and also a vehicle to cover a market the Bravo didn’t reach. As such, the Delta had to be luxury and estatey-wagony. Thus Lancia based it on the Fiat Bravo but with a longer floor-pan and a half-hatch, half-estate profile. Lancia sold the car with a quite broad engine range.
We’ve moaned about the dull uniformity of the world’s car parks. TTAC has some insight on the fact that opting for the boring colours is not helping you resell that car.
This is the link. “Silver and beige, the go-to colours of the 1990’s and 2000’s, have higher depreciation rates, but nothing is worse than gold. With an average depreciation of 33.9 percent, gold vehicles are dead last. Oddly, it’s the third-fastest-selling colour in the study, behind gray and black,” says the article. As it reports American data it does not say so much about black or mid-grey metallic. I imagine that a similar study would show that these colours aren’t helping protect value at this stage. There can’t be a competitive advantage to having a silver-grey or black Audi or Ford at this point. We must at this point be at peak monochrome. Continue reading “Theme : colour – The Lost Competitive Advantage”