Tilting the Scales : (1)

Fables of the reconstruction: Another inglorious tale of Lancia.

(c) autodata1

It would hardly be inaccurate to suggest that under Fiat Auto’s purview, Lancia was never Job #1. In fact, it has been an awfully long time since the presence of Lancia earned more than a grudging acknowledgment and a, “Huh, is that still around?” grimace from Elkann’s crew. Would that we knew it at the time, but the restructuring of the marque’s residual engineering independence into the Fiat Group morass towards the end of the 1980s was, in hindsight, the harbinger for the extinguishing of Lancia’s brief revival in the ‘executive set’ ranks under Fiat ownership.

Certainly, within a decade, matters had reversed dramatically, Lancia’s record levels of production at the beginning of the nineties an already-distant memory. With sales of its larger models having almost entirely collapsed outside its native Italy, the brand was carried then – as now – by the indefatigable Y. Continue reading “Tilting the Scales : (1)”

Driven To Write’s Top Fifty Best Cars Ever: 5

1982-1986 Lancia Prisma. It needs no introduction.

1984 Lancia Prisma: not a Ritmo.
1984 Lancia Prisma: not a Delta.

The Prisma replaced Lancia’s much-loved Trevi. ItalDesign produced the crisp and timeless bodywork which improved upon the rather coarse and inertly proportioned Delta. Continue reading “Driven To Write’s Top Fifty Best Cars Ever: 5”