Swimming in the Bight

So, Lancia Delta, what are you like to drive? Driven To Write continues its quest to test every Lancia available. 

2008 Lancia Delta 1.6 Oro

The Lancia Delta appeared under the banner of spearheading a rebirth at Lancia. The background to the Delta looked like this: a replacement for the Lybra saloon and estate and also a vehicle to cover a market the Bravo didn’t reach. As such, the Delta had to be luxury and estatey-wagony. Thus Lancia based it on the Fiat Bravo but with a longer floor-pan and a half-hatch, half-estate profile. Lancia sold the car with a quite broad engine range.

One could Continue reading “Swimming in the Bight”

A photoseries for Sunday: 2002-2009 Lancia Thesis

When the Thesis debuted, Lancia was at pains to present it as a sophisticated choice.

All images: The author
All images: The author

The PR offensive included a presence at a symphony music festival in St Moritz, and a range of accessories produced by Zegna and Longines amongst others. Fourteen years on, this example stands as a stark reminder that depreciation is no respecter of brand strategies or PR bumf. Continue reading “A photoseries for Sunday: 2002-2009 Lancia Thesis”

Coupé de Grâce

The upper-middle class coupé is almost extinct. We trace its demise.

Volvo 780ES. Image: petrolblog
Bertone’s Volvo 780ES. Image: petrolblog

Large upper-middle class coupés only made commercial sense if they could be produced to appeal to both domestic and US audiences. Mercedes-Benz, BMW and the Japanese manufacturers alone seemed to understand this, ensuring they could export their offerings to the sector’s natural habitat. Success in automotive terms had traditionally been predicated on success in America and for that, a luxury coupé was highly desirable.  Continue reading “Coupé de Grâce”