Jurors the Dawn, Dusk and Midnight Silently Attend

To save this village we must destroy it. And similar logic applies to the next Jaguar XJ. Altered to be saved. 

Bit of a success**: Tesla.com

That is the common theme to reports from this, this and this source but not this one***.

Join these dots: It has worked well for Tesla, this big, five-door luxury car idea. Lexus has been able to sell hybrid V-8s since 2008.  Land Rover has been competing for the top-drawer luxury market for at least twenty years or more. Five doors and luxury are not strangers to each other. Sales of conventional luxury cars are not what they were, not unless the Panamera nameplate is involved.

In particular, the current XJ whose sales appear to be in the low thousands. Twenty one years ago the XJ sold 10,000 units annually – not stellar, not terrible. Today even those kinds of numbers aren’t sustainable. Those were the dots. On the basis of this kind of background, Jaguar have decided that they simply must Continue reading “Jurors the Dawn, Dusk and Midnight Silently Attend”

Anniversary Waltz 2017 : Things Can Only Get Better!

Continuing DTW’s meta retrospective, we dial the time machine back to 1997.

LR Freelander. Image: RAC

1997 was an eventful year (weren’t they all?) which in a series of reversals for establishment-Britain saw the Chinese regain control over Hong Kong, and the dominant Conservative party lose power domestically following an 18-year run. In Paris that autumn, Princess Diana died in a car accident, the Hale-Bopp comet had its initial sighting, and oh yes, the Titanic sank again.

But if the number of débutantes profiled over the past twelve months is any indication, 1997 proved a good deal more fecund a year from an automotive perspective. Nevertheless, some stories remain untold, which leads us to Continue reading “Anniversary Waltz 2017 : Things Can Only Get Better!”

A Ragbag For Sunday

Two items about off-roaders and one half-thought about car interiors comprise this small collection of notes. Plus a bonus about rear centre arm-rests.

2018 Suzuki Jimny exterior: source

A leaked set of images blew the gaffe on Suzuki’s new Jimny. Readers will remember we ran an item about this car earlier in the summer. The current Jimny is small, robust and a bit cute. It provides inexpensive off-road capability thanks to its body-on-frame chassis, light weight and short over hangs. Designed with practicality in mind, I feel it satisfies quite well the brief once met by Fiat’s first-generation Panda 4×4.

For the new car, Suzuki have decided to go retro: the car shown looks like something from 1985. The panels are flat and the mien is rather butch. This design is one which could Continue reading “A Ragbag For Sunday”

Theme: Sudamerica – +(500) Land of Bikes, Quads and Boats

While it might be culturally, and indeed physically a long way from the rest of South-America, the Falklands are part of the continent. What do they drive?

Port Stanley: source
Port Stanley: source

Outside of Port Stanley, the capital, most of the roads are gravelled and are described as tracks. Furthermore, there is not a very large road network (900 km) due to the island’s low population density: 3000 people reside there. It is tempting to say that the most popular vehicles thereabouts are boats since the Falklands are made up of two large islands and about 700 smaller ones. The road network is being upgraded to Continue reading “Theme: Sudamerica – +(500) Land of Bikes, Quads and Boats”

Caution, Live Cargo!

Last month, in Vlissingen in the Netherlands, DTW came across a pram museum. They’ve got wheels, so we’ll write about them.

Oudekinderwagens, Vlissingen
Oudekinderwagens, Vlissingen

When I was a student designer, there was a clear difference between the straight from A level bunch, like me, and the ‘mature students’, some of whom were maybe just 3 or 4 years older than me, but who had seen a bit of life. That ‘bit of life’ might have been bumming around the world, or it might have been all that grown-up stuff like parenting, and those people could interest themselves in a project like designing a pram or a baby buggy in a way that I never could. By that, I don’t mean that my ambitions were only to draw ludicrously impractical sports cars – I was quite interested in doing something a bit more worthwhile, especially since, with the Arab Israeli Conflict, the activities of the Baader-Meinhof Group and, as the final nail, Showaddawaddy being near the top of the charts, it was clear that society as we knew it was coming to an end. No, my problem was that I could never really appreciate the difficulty in piloting a clumsy wheeled device with a screaming passenger through a crowded supermarket, since, although I’d read both On The Road and Nausea, I lacked any actual experience of the real problems of life. Continue reading “Caution, Live Cargo!”

Land Rover’s XJ40

Not satisfied with a year-long treatise on Jaguar’s mid-80s saloon, DTW’s kitty chronicler-at-large goes looking for connections further afield.

The P38A Range Rover. Image: autokult
The 1994-2001 P38A Range Rover. Image: autokult

In 1988 thoughts at Rover Group finally began to coalesce around a replacement for the original Range Rover. P38A was the result, a car mostly dismissed now as a half-hearted reworking of a true original. Sound familiar? Well, history isn’t just confined to repeating itself at Jaguar, because as you’ll see, similarities between P38A and Jaguar’s XJ40 run surprisingly deep. Allow us to count the ways. Continue reading “Land Rover’s XJ40”

JLR – The Challenges Facing a Challenger Brand

Driven to Write examines the JLR success story.

f-type___rr_-_skyline_DesktopHero

Jaguar Land Rover’s commercial renaissance over the past five years has prompted a deluge of scepticism in some quarters, because on the surface of things at least, its rapid turnaround has stretched belief. When the Ford Motor Company sold the Jaguar and Land Rover brands to Indian industrial giant, Tata Group for £1.2bn in 2008, both businesses were loss makers – Jaguar in characteristically epic fashion. Continue reading “JLR – The Challenges Facing a Challenger Brand”