Invincible Defeat: The VW Phaeton

Peak Piëch?

Image via carspecsreview
Image: carspecsreview

Phaeton. As a name it never really struck the right note. A little too puffed-up, ever so slightly grandiose for what really is a rather self effacing car. Perhaps in the absence of a suitably important-sounding wind, VW lacked options, or it was just another of Dr. Piëch’s flights of self-aggrandisement.  Continue reading “Invincible Defeat: The VW Phaeton”

Auf Wiedersehen Piëch?

As the Dark Lord of Wolfsburg loses his grip, is this the twilight of a dictator?

VW's puppetmaster-in-chief - Dr Ferdinand Piech
VW’s puppetmaster-in-chief – Dr Ferdinand Piëch . Photo via spiegel.de

Lately, the mighty VW juggernaught has appeared unassailable. The Golf and Passat dominate their respective classes, while Audi and Porsche reap record profits on the back of a global luxury car boom. Yet serious fissures have appeared at the very top of the management chain which unchecked, could destabilise the entire organisation.  Continue reading “Auf Wiedersehen Piëch?”