Modern Family [Part One]

More than just a Midi-Mini

1962 Morris 1100. Image: Car Magazine

During the run up to the 1997 UK election victory which swept them into power, Labour Party strategists identified a core median demographic to which they hoped to appeal, which they labelled, Mondeo Man[1]. But had this election taken place some twenty years earlier, Labour’s archetype might have hailed, not from Genk, but Longbridge, because for most of the Sixties, Britain’s favourite car had been BMC’s 1100.

Having painfully emerged from post-war privation, a recovering Sixties Britain remained a hidebound and socially conservative nation. A matter which makes it all the more striking that a car marrying contemporary Italian style with a highly sophisticated technical specification should prove a bestseller. In many respects, the BMC 1100 seemed more akin to what was then termed a continental car than one hailing from the British midlands, the type of car more likely to have been viewed by Mondeo Man’s forebears as something akin to witchcraft.

Perhaps then it should surprise nobody that it would take the profound influence of that foreign chap[2] to Continue reading “Modern Family [Part One]”