Nut Job

Our correspondent’s mission for Myristica fragrans is interrupted by something shiny and yellow. 

All images (except where stated) by the author

Gulp. Sharp intake of breath. No, not because talking to the salesman makes me nervous but my first design review for this erstwhile design-centric website.

If you have yet to see my takes on design, prepare to be deflated. I like what I see. Well, sometimes. Then again, sometimes I’m horrified by what’s presented in front of me. But this particular instance I liked; a lot. An errand into town forced me past the row of car dealerships that inhabit the fringes of town. Virtually every make is available in a three mile corridor and if you can’t Continue reading “Nut Job”

A Cut Above

As Germany’s full-sized luxury GTs lurch further into decadence and creative atrophy, we appraise (and praise) a Lexus.  

Image credit: (c) Car and Driver

Heritage has become something of a double edged sword for carmakers nowadays. On one hand, it acts as emotional anchor for a marque’s visual identity, and employed with sensitivity and skill, lends a tremendous richness to what marketers might choose to describe as the ‘brand narrative’.

On the other hand however, the anchor analogy can also have a regressive influence, dragging the marque backwards, preventing designers from updating or reinventing a set of visual cues which may over time have lost relevance.

It’s as yet unclear to what extent BMW’s masters have elected to Continue reading “A Cut Above”