The creative apex of Toyota and Lexus’ latterday ambitions – we examine the LF-A’s backstory.
With Lexus celebrating thirty years of production (though only fifteen in Japan, where until 2004 they were still Toyota) the Japanese firm are keen to share some of their three decades of stories. They are to be congratulated on their openness. Exactly five hundred Lexus LF-A’s were made over a two year period which equates to one built per day after holidays. By hand too I might add, no production line for this exclusive halo-car. As to their cost… we’ll come back to that shortly.
The Lexus Fuji-Apex was a true supercar from every conceivable angle but the car’s birth proved difficult. In fact for its short life, drama and tragedy clung to the cars flanks, fortunately bowing out on a high, but we’re getting ahead of ourselves. Let’s Continue reading “Born of Frustration”
We introduce something of a Japanese (and Toyota-based) micro-theme for the month of February, with an appreciation of a much maligned Grand Turismo from 1999.
No, this is not some Only Connect quiz show number sequence type thing. These numbers actually refer to a decade long tenure (including concept) run of a V8 motor who on its first day of public showing sold six examples. To which do we allude?
The Lexus Sports Coupé 430, a forgotten car, a misjudged one (in my eyes), and now mellowed in middle age.
Today’s Sunday sermon comes as something of a compare and contrast. Admittedly it also lays itself open to accusations of shooting fish in a barrel, but I’m prepared to take that risk. Here at Driven to Write, we have something of a soft spot for underdogs. However, some are more equal than others, and in the case of Lexus and in particular, the flagship LC 500, its continued lack of appeal to European eyes is mystifying.
In the year to June, the LC posted perhaps the greatest sales drop (58.5%) of any make or model across Europe. Which is proof, if proof were required that people’s taste is in their… well, perhaps you ought to Continue reading “Sublime to Ridiculous”
Our Sheffield correspondent’s urgent mission for Myristica fragrans is disrupted by something shiny and yellow.
Gulp. Sharp intake of breath. No, not because talking to the salesman makes me nervous but my first design review for this oftentimes design-centric website. If you have yet to see my takes on design, prepare to be deflated. I like what I see. Well, sometimes. Then again, sometimes I’m horrified by what’s presented in front of me. But in this particular instance I liked – a lot.
An errand into town forced me past the row of car dealerships that inhabit the fringes of town. Virtually every make is available within a three mile corridor and if you can’t Continue reading “Nut Job”
As Germany’s full-sized luxury GTs lurch further into decadence and creative atrophy, we appraise (and praise) a Lexus.
Heritage has become something of a double edged sword for carmakers nowadays. On one hand, it acts as emotional anchor for a marque’s visual identity, and employed with sensitivity and skill, lends a tremendous richness to what marketers might choose to describe as the ‘brand narrative’.
On the other hand however, the anchor analogy can also have a regressive influence, dragging the marque backwards, preventing designers from updating or reinventing a set of visual cues which may over time have lost relevance.