Sublime to Ridiculous

Taking lessons in style and taste from Japan. 

(c) Lexus.com

Today’s Sunday sermon comes as something of a compare and contrast. Admittedly it also lays itself open to accusations of shooting fish in a barrel, but I’m prepared to take that risk. Here at Driven to Write, we have something of a soft spot for underdogs. However, some are more equal than others, and in the case of Lexus and in particular, the flagship LC 500, its continued lack of appeal to European eyes is mystifying.

In the year to June, the LC posted perhaps the greatest sales drop (58.5%) of any make or model across Europe. Which is proof, if proof were required that people’s taste is in their… well, perhaps you ought to Continue reading “Sublime to Ridiculous”

Nut Job

Our correspondent’s mission for Myristica fragrans is interrupted by something shiny and yellow. 

All images (except where stated) by the author

Gulp. Sharp intake of breath. No, not because talking to the salesman makes me nervous but my first design review for this erstwhile design-centric website.

If you have yet to see my takes on design, prepare to be deflated. I like what I see. Well, sometimes. Then again, sometimes I’m horrified by what’s presented in front of me. But this particular instance I liked; a lot. An errand into town forced me past the row of car dealerships that inhabit the fringes of town. Virtually every make is available in a three mile corridor and if you can’t Continue reading “Nut Job”

A Cut Above

As Germany’s full-sized luxury GTs lurch further into decadence and creative atrophy, we appraise (and praise) a Lexus.  

Image credit: (c) Car and Driver

Heritage has become something of a double edged sword for carmakers nowadays. On one hand, it acts as emotional anchor for a marque’s visual identity, and employed with sensitivity and skill, lends a tremendous richness to what marketers might choose to describe as the ‘brand narrative’.

On the other hand however, the anchor analogy can also have a regressive influence, dragging the marque backwards, preventing designers from updating or reinventing a set of visual cues which may over time have lost relevance.

It’s as yet unclear to what extent BMW’s masters have elected to Continue reading “A Cut Above”

Theme: Japan – Toyota’s First Supra-Car

Toyota’s late-’60s image builder comes under the DTW zoom-lens.

Image:wheelsage.org
Image:wheelsage.org

Commercially speaking, Toyota seems to have fared perfectly well without image-building halo cars. While enthusiasts have been well served by numerous performance models over the decades, the Japanese car giant eschewed outright exotics. Not so fast though. As long ago as 1965, crowds at the Tokyo motor show were enraptured by the introduction a sleek and beautifully proportioned coupe from that most conservative of Japan’s burgeoning manufacturers. Deliveries began two years later, but by the decade’s end, after a mere 337 cars, the Toyota 2000GT evaporated from view as quickly as it emerged. Continue reading “Theme: Japan – Toyota’s First Supra-Car”