As Germany’s full-sized luxury GTs lurch further into decadence and creative atrophy, we appraise (and praise) a Lexus.
Heritage has become something of a double edged sword for carmakers nowadays. On one hand, it acts as emotional anchor for a marque’s visual identity, and employed with sensitivity and skill, lends a tremendous richness to what marketers might choose to describe as the ‘brand narrative’.
On the other hand however, the anchor analogy can also have a regressive influence, dragging the marque backwards, preventing designers from updating or reinventing a set of visual cues which may over time have lost relevance.
Driven to Write has a thing about brightwork. We also have a thing about quality.
The 1990 Lexus LS400 famously had nitrogen-filled tyres because mere air caused a resonance. Despite the car’s astonishingly careful conception, these aren’t much loved and few are they now in number. It’s successor (above) is a crouton in the same soup bowl.
Almost twenty nine years ago, Toyota unveiled the Lexus LS 400 saloon, giving the European and US luxury car establishment the shock of their lives. That car, lovingly created by a skunkworks of Toyota’s brightest and best was beyond doubt the Honda NSX of luxury saloon cars. A gamechanger for the industry, a new benchmark.
A justified success in the US market, Lexus however struggled in Europe, where provenance, heritage and snob value mattered at least as much as outright ability and utter reliability. Toyota perhaps in retrospect made an error in clothing the LS400 in such a rationalist manner. While its styling appeared to reference the W126 Mercedes in its lack of expressive flourishes, it left customers with little to Continue reading “Finessing Big Lex”
Mercedes’ new W222 S-Class is decimating its European and Asian rivals. A renaissance for a declining sector or the final gasp? Driven to write investigates.
The S-Class is the quintessential Mercedes and the centre of gravity around which the entire Stuttgart-Untertürkheim behemoth pivots. None more so than today’s W222 series; which if current sales are a reliable barometer, is shaping up to be the fastest selling iteration in the model’s history. Continue reading “Devourer Of Worlds – The Inexorable Rise Of The S-Class”