Here we go again: Citroën. New D-segment saloon. Dramatic new design. Ah, nice to see you again Dr. Pavlov.
At this week’s Automotive News World Congress in Turin, Richard Meyer, head of future products for Citroën reportedly spoke of the double chevron’s forthcoming D-segment saloon. Alluding to its “dramatic new design” Meyer told delegates, “The sedan will remain key in the automotive world, but Citroën wants to Continue reading “A Different Expectation”
As Citroën reveals the European version of the C5 Aircross CUV, we examine its likely significance within CEO, Linda Jackson’s ‘people-focused’ double chevron reinvention.
Last week, Citroën announced the European debut of its new marque flagship, the C5 Aircross CUV, introduced to the Chinese market last autumn to help arrest the double chevron’s faltering sales performance; PSA citing sales of 40,000 units to the year end. A nice round sum.
The outgoing C4 is a car that will pass without comment or eulogy. Except here. Well, of sorts anyway…
They say that above every cloud lies blue sky, so while we get over our disappointment with the creative execution of the heavily facelifted C4 Cactus, its advent has brought about the demise of perhaps the least worthy bearer of the double chevron ever. Seemingly killed for lacking that now essential Citroën quality, its lack of joie de vivre and cynical adequacy has ensured that it no longer fits within Linda Jackson’s (bouncy) castle moat.
Citroen’s C4 Cactus is a popular choice in Southern Europe, but signs are that it’s fading. Is the fun over already?
One of the drawbacks of being something of a novelty act is that there is often a risk that its appeal will fade. Upon its introduction in 2014, Citroën’s C4 Cactus was viewed as something of a character amidst a sector somewhat devoid of it. With styling which combined a studied practicality and ruggedness with a cheerful and largely unaggressive demeanour, initial sales for the model were strong, with 28,974 registered in 2014. Continue reading “Cactus World News”
Making amends for past indiscretions, Driven to Write takes a long look at the last true Citroën.
Despite its premier position in Citroën’s iconography, the incomparable Déese never really represented the double chevron’s stylistic North Star. That position is occupied by its less well loved successor, the 1974 CX. Despite being viewed by some ardent Citroënists as the lesser vehicle, the CX’s silhouette remains not only the one best associated with the marque, but also one which most aficionados would Continue reading “Act of Contrition – Citroën C6 (part one)”
Autumn’s in the air, the nights are closing in and it’s really no time to be hanging around graveyards. For one thing, you’ll catch your death…
It’s probably about time I owned up to having a morbid interest in revenants. I know, it’s unedifying at best and possibly illegal, but I really can’t seem to help myself. Time and again I make the same vain promise: no more loitering around dank graveyards, to be escorted home by the local constabulary amid muttered admonitions of ‘not you again?’
Citroën has a mountain to climb. Is quirkiness the answer?
Unless you are won over by the C4 Cactus, or still dreaming the MPV dream while the world turns to SUVs, you will find the current Citroën collection dreary and dispiriting. Old cars, odd cars, Mitsubishi ‘captives’. So what’s the solution, apart from More Airbumps, as promised by CEO Linda Jackson? Continue reading “Geneva Bites – Citroën: Back in the Wacky Races”
It’s Linda Jackson again, CEO of Citroën. More half-baked ideas.
In March we learned from Jackson that Citroëns are to be sold on style not price. Today’s news is that while planning to cut Citroën’s model ranges down to seven most important body-styles by 2020, one of them will be inspired by the Mehari, a less than practical 2CV variant with plastic cladding. Why? To make Citroën “fun”, says Jackson. So now we can add this to “style” as the main attractions of Citroën . Continue reading “Is This News Then?”