Lloyd Alexander – Driven To Write

Best Thing Since Sliced Bread

The best bread never lasts.

For a company that claims to have brought mass produced direct petrol injection to the engine world, few have heard or remember the short lived German firm of Gutbrod – the English translation being good bread. If Lloyd were a flash in the pan for their eleven years, Gutbrod was the mayfly – forty two months and gone.

Founded in Ludwigsburg 1926 by Wilhelm Gutbrod, their initial wares were motorcycles under the Standard brand name. Light agricultural machinery soon followed as did their first car – the rear engined Standard Superior. Expansion saw them Continue reading “Best Thing Since Sliced Bread”

The Welsh Sounding Car Company. From Germany

A much-derided, now defunct German carmaker comes under the spotlight.

A simple yet honest emblem: name, white and red stripes, triangle. Mathematically sound, an engineers friend, a car company that had two bites of the cherry only to be swallowed up due to that thorny old subject of filthy lucre. Some history: The Bremen based shipping company Norddeutscher Lloyd took the automotive plunge as it were in 1908, building electric powered vehicles under license. Petrol engines soon followed, as did a merger with Hansa in order to Continue reading “The Welsh Sounding Car Company. From Germany”

Driven To Write is a collective of writers, fuelled by a passion for the motor car, its culture, its people and their stories. Our aim is to provide a distinctive voice and a diversity of automotive writing you may not find elsewhere. We hope you will join us on the journey.

DTW is non-commercial, self-funded, and contains no advertising.

All original content (words and images) hosted on this site remain the sole copyright of the authors and may not be reproduced or re-purposed in whole or in part without their written permission.