In the build-up to 1980’s Motorfair, where the crucially important Austin Mini-Metro was to make its public debut, BL’s TV advertising was to put it mildly, of a decidedly patriotic nature. An array of doughty Metros standing sentinel on Dover’s white cliffs to repel Britain’s foreign invaders certainly got the message across, but in any conflict situation, real or imaginary, there is always collateral damage.
Because within a year of Metro’s triumphant debut, Britain’s homegrown supermini had dealt Allegro a fatal blow. Despite their differences in size and mission, such was the level of domestic enthusiasm for Britain’s ‘car to beat the world’ that by the end of 1981, Allegro sales, already in freefall, had almost halved. For the BL board, the evidence was unequivocal, and under Sir Michael Edwardes’ pragmatic leadership, it was elected to Continue reading “Running With Scissors [Part Ten]”
Manufacturing was Jaguar’s fatal weakness. It would become XJ6’s undoing.
Through a combination of genius, skill, misfortune and at times, sheer good luck, the Jaguar XJ6 proved to be precisely what the market realised it wanted. Offering all the glamour and visual allure of the E-Type in a four-door package, customers quickly discovered it fitted their needs very nicely indeed. The trouble was obtaining one.
When Lyons sanctioned the model, he set production targets of a thousand cars a week. This would have amounted to slightly over 50,000 cars per annum, a figure Jaguar wouldn’t meet until the 1990s, and certainly one the XJ-series never came close to meeting – for a whole host of reasons.
The first of these manifested itself as Jaguar struggled to ramp up XJ6 production in the advent of the car’s launch. The XJ bodyshell was built at PSF in Castle Bromwich. Made up of hundreds of small pressings, the XJ shells were designed this way, firstly to Continue reading “The Quintessence : (Part Five)”