The 2008 Lotus Evora exemplifies the adage that subtlety rarely succeeds.
Stepping outside of one’s accepted position is rarely rewarded, either in life, love, art or car design. For Lotus, revered by generations of enthusiasts for producing cars of often fragile genius, their occasional attempts at marrying dynamic prowess with a dash of practicality have by and large backfired. The 2008 Evora attempted to combine both. Misunderstood by aficionados and (some) members of the press, the car split opinion in 2008. It still does.
When Lotus ceased production of the aged Esprit in 2004, not only had the basic car been in production for 28 years, but its demise left a gap at the top of Lotus’ model range. At the opposite end, the pretty and gimlet-sharp Elise (and its derivatives) had proven a critical and commercial success, and Lotus, having become part of the Proton Group were in the process of persuading former CEO, Mike Kimberley to Continue reading “Love’s Easy Tears”
Authorities have expressed concern as reports of unicorn sightings are once again rife in Norfolk.
When former Lotus CEO, Dany Bahar packed his trunk and said goodbye to the Norfolk broads, the outpouring of relief was not only palpable, but most likely mutual. After all, for the former Ferrari sales and marketing supremo, the unglamorous environs of Hethel were unlikely to have been to his taste and for Lotus themselves, because his ludicrously unrealistic visions and spendthrift policies had to all intents and purposes bled the business dry.
In his stead, former PSA chief, Jean-Marc Gales became the putative safe pair of hands, successfully stabilising the business, arresting an alarming talent-drain and restoring a missing sense of purpose and fiscal rectitude. However, following last year’s partial acquisition of Group Lotus by Geeley Auto, Gales departed, replaced at Group Lotus by the Chinese car giant’s group head of engineering, Feng Qingfeng and directly at Lotus Cars by former JLR and Sunseeker Yacht executive, Phil Popham.
Following Geeley’s controlling stake in the business, many speculators and commentators converged around the notion that the Chinese motor group, who have so successfully stewarded Volvo’s post-Ford resurgence, and currently control Polestar, Lynk & Co, taxi builder, LEVC, Proton Cars and aero-car maker, Terrafugia would set Lotus on a similarly upward trajectory. Even those of a more cynical bent suggested that this would likely be the best (and possibly final) opportunity the historic specialist carmaker would be offered to Continue reading “Lotus Rules Apply”
A more expansive Elise or a Norfolk Cayman? Lotus themselves seemed a little unclear.
Lotus hasn’t a great track record when it comes to recycling storied nameplates. Elite, Elan, Esprit – the originals have tended to be more memorable. This no-exceptions policy seems to have extended to 2006’s Europa S too, cynics deriding it as a re-bodied Opel Speedster. Similarities between the cars are undeniable of course, sharing as they did the same Elise-based extruded aluminium chassis and GM sourced 2.0 litre Ecotec turbocharged engine. Others have suggested it was a still-born Lotus consultancy project re-purposed and shoehorned in to broaden the model range. Continue reading “Hethel’s Outcast – 2006 Lotus Europa S”
Recently we discussed the idea of a repository for automotive cliché. But in some cases, remove the offending phrases and the entire edifice collapses.
During the early years of the 20th Century, US politician, William McAdoo once waspishly said of President Warren Harding, “His speeches left the impression of an army of pompous phrases moving over the landscape in search of an idea.” As putdowns go, it’s rather good, but frankly as an opening line for an article (such as this one for example), it does leave an author open to the whiff of pretension. Continue reading “When Words Collide”