Ford wants the European market to see them differently. Perhaps they could start by being different?
I once watched professional cyclist, Peter Sagan being interviewed during the Tour de France. Asked what would prevent him winning the green (points) jersey in that year’s race, he rather naively replied; “unluck“. In fairness to Sagan, (who’s from Slovakia), he wasn’t speaking in his own language and we all understood what he was getting at. Which brings me to Ford’s new advertising slogan: Unlearn. By definition, in order to unlearn something, we must first undo the process of learning; to rid our minds of previously held orthodoxies and notions. Continue reading “What Does Ford Want Us To Unlearn?”