Creativity Crushed?

When two of the most prominent car designers recently left their posts, each left a ‘legacy’ awkward SUV model behind. Coincidence?

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Two awkward SUVs, photos (c) http://www.motortrend.com

Most commentators were astonished when Luc Donckerwolke, one of the most high-profile design directors at Volkswagen Group, decided to leave the German giant behind and join Hyundai’s nascent Genesis brand. Was it the allure of receiving the call of his former boss, Peter Schreyer, that made him leave his post as Bentley’s chief designer and depart for South Korea? Or was it simply a matter of giant paycheques changing hands?

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Bentley has a new design chief; Luc Donckerwolke leaves

VW Media Services reports that Stefan Sielaff is to take over as design chief following the departure of Loc Donckerwolke.

2007 Seat Tribu SUV by Luc Donckerwolke: automobile.at
2007 Seat Tribu SUV by Luc Donckerwolke: automobile.at

Sielaff will be a busy chap as he as also responsible for VW group´s interior design strategy. Of the two jobs, perhaps that is the most challenging as requires finding imaginative ways to justify the price differentials between VW´s many brands.  Sielaff starts at Bentley in July. Donckerwolke was only at Bentley for three years meaning that for much of his tenure he was watching the work of his predecessor being released while his own efforts will be launched with Sielaff occupying his former post. Donckerwolke Continue reading “Bentley has a new design chief; Luc Donckerwolke leaves”

Continental Drift

As Lincoln’s Simon Woodhouse gets a quilted leather handbag in the chops courtesy of his Bentley opposite number, are the designer gloves off for good?

2015 Lincoln Continental concept - image via netcarshow
2015 Lincoln Continental concept – image via netcarshow

This week’s hissy-fit from Bentley’s Luc Donckerwolke is interesting for several reasons. Firstly, it breaks a tacit understanding that rival stylists do not publicly criticise one another’s work. Secondly, it prompts the question; is it possible to claim ownership of a style? For those who missed it, the spat came about following Ford’s announcement of the Lincoln Continental concept at the New York motor show. In the aftermath of the unveiling, Bentley’s Donckerwolke Continue reading “Continental Drift”