Plus ça change… Bentley introduces a more heavily revised Bentayga than previously imagined. It’s both better and worse than before.
Successful products tend to be characterised by a number of factors: A fitness for the intended purpose, a sense that their intrinsic qualities are worth the outlay, and an essential honesty to their form, position and remit. Bentley’s Bentayga SUV has been a commercially successful product for the desired British luxury carmaker, with over 20,000 built since its less than rapturous introduction in 2015. Certainly the Crewe-based carmaker’s press release makes much of it being the market leader in its sector, but given that Bentley trades upon exclusivity, one must question whether this is something necessarily to boast about?
Far from simply purveyors of amusing retro-curiosities, Japan’s 10th most significant car maker is in fact at the forefront of modern luxury.
You’ve got to hand it to the Japanese. For a country which is often characterised by rigid social conformity and deep-rooted behavioural reserve, they do seem to have an interesting sense of humour, albeit one that doesn’t always translate that well.
Bentley’s Bentayga SUV turned out to be an instant smash sales success. Yet the car that was intended to preview it was not only met with fright – it also cost its chief designer his job.
Dirk van Braeckel’s career at Volkswagen had been one of sustained corporate ladder climbing. Having joined VAG’s Audi branch in 1984, he rose through the ranks at Ingolstadt, before being chosen to help re-launch the much-maligned Škoda brand. He did as he was asked with some aplomb, leading to a generation of Škodas that were not just competently styled, but, more importantly, conveyed a sense of thorough quality.
With hindsight, this first generation of VAG-engineered Octavia, Fabia and Superb models must be considered as conservative, competent, long-lasting pieces of design which stood the test of time without anyone really noticing. Continue reading “Dirk’s Demise vs Luc’s Lamento”
When two of the most prominent car designers recently left their posts, each left a ‘legacy’ awkward SUV model behind. Coincidence?
Most commentators were astonished when Luc Donckerwolke, one of the most high-profile design directors at Volkswagen Group, decided to leave the German giant behind and join Hyundai’s nascent Genesis brand. Was it the allure of receiving the call of his former boss, Peter Schreyer, that made him leave his post as Bentley’s chief designer and depart for South Korea? Or was it simply a matter of giant paycheques changing hands?
VW Media Services reports that Stefan Sielaff is to take over as design chief following the departure of Luc Donckerwolke.
Sielaff will be a busy chap as he as also responsible for VW group’s interior design strategy. Of the two jobs, perhaps that is the most challenging as requires finding imaginative ways to justify the price differentials between VW’s many brands. Sielaff starts at Bentley in July. Donckerwolke was only at Bentley for three years meaning that for much of his tenure he was watching the work of his predecessor being released while his own efforts will be launched with Sielaff occupying his former post. Donckerwolke Continue reading “Bentley Has A New Design Chief; Luc Donckerwolke Leaves”
As Lincoln’s Simon Woodhouse gets a quilted leather handbag in the chops courtesy of his Bentley opposite number, are the designer gloves off for good?
This week’s pique-fest courtesy of Bentley’s Luc Donckerwolke is interesting for a number of reasons. Firstly, it breaks a tacit understanding that rival stylists do not publicly criticise one another’s work. Secondly, it prompts the question, is it possible to Continue reading “Continental Drift”