Trading the Bloodstock – Ferrari’s Shock Sell-Off

But just how shocking is it really?

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The world’s least influential motoring blog we may be, but that doesn’t prevent Driven To Write being ahead of the curve every once in a while. Back in May, we took a detailed look at Sergio Marchionne’s plan for FCA’s turnaround, offering a hypothesis regarding its likely success – or otherwise.

Continue reading “Trading the Bloodstock – Ferrari’s Shock Sell-Off”

The Leopard Bows Out

As Luca di Montezemolo’s reign at Ferrari comes to an end, an entire chapter of Italy’s automotive industry – as well as culture – is being closed.

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“If we want things to stay as they are, things will have to change” proclaimed Don Fabrizio Corbera, Prince of Salina in the seminal Il Gattopardo. He was, of course, referring to Sicily and the impending changes to country, people and his own dynasty. But such a statement could clearly have been made with regards to fellow nobleman, Luca Cordero di Montezemolo’s sacking from the post he had held for more than two decades. Only in this case, it would be untrue. Continue reading “The Leopard Bows Out”

Luca’s Woolly Nemesis

The sudden departure of Luca di Montezemolo as Ferrari MD has shocked tifosi and surprised analysts. But one key question remains unanswered – what happened? 

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Ever the truth-seekers, Drive to Write appear to have accidentally stumbled upon the answer, gleaned from (admittedly dubious) sources close to FCA itself, revealing the unspoken reason for his departure – the mysterious disappearance of Sergio’s favourite jumper – (A particularly fine blue angora number). Continue reading “Luca’s Woolly Nemesis”