Cars That Could have Been Citroëns – 1980 Ital Design Medusa

What you say isn’t always necessarily what you mean.

Ital Design Medusa. Image: autoviva
Ital Design Medusa. Image: autoviva

As Europe’s leading car design consultancy, Ital Design has always been in the business of ideas, and while they could to some extent predict the future in styling terms, they couldn’t necessarily convince the industry to follow their lead, which saw many promising styling studies on the cutting room floor. But in the industry’s defence, the price of failure has always been high.
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Cars That Could Have Been Citroëns – Ital Design M8

Ital Design’s M8 styling concept was all about the CX – in just about every sense of the word.

All images: Ital Design
All images: Ital Design

Amid the raised eyebrows surrounding the 1978 announcement of the radical Megagamma concept, this Giugiaro styling proposal, diametrically opposed to Ital Design’s landmark mono-volume, was largely ignored. Frankly, the M8 is more of what one would have expected from Giorgetto’s magic marker in 1978, even if its uncanny resemblance to the Citroën CX was possibly its most notable aspect. Continue reading “Cars That Could Have Been Citroëns – Ital Design M8”