How much can a brand be stretched? Should Alfa Romeos carry an ‘engineered by Ferrari’ badge? Or shouldn’t Alfa’s engineering speak for itself?
While trawling other news sites, I read at Autocar that Alfa Romeo’s forthcoming SUV will be based upon the Maserati Ghibli. That bit doesn’t surprise me so much as the remark that “….there have also been unconfirmed rumours that the top of the range Alfa engines will feature ‘developed by Ferrari’ sub-branding.” This has all the hall marks of an idea designed to appeal to Sergio Marchionne. It also reminds me of Silvio Berlusconi’s idea that Fiat could sell more cars by badging them as Maseratis. You might as well Continue reading “Fiat Punto 1.3 “Alfa Romeo”- Edition, Engineered By Ferrari”
It’s been going on for so long now, it almost seems a tradition. Fiat’s styling has always been variable. They have produced some great designs and some disappointingly dumpy ones, often in the same generation. But what is constant is that, when it comes to facelift time, however good or bad the original was, the facelift is always worse.
There are various theories I can offer and, not being a Fiat insider, that is all I can do.
Has Centro Stile Fiat ever produced a design of lasting significance?
This is the question I found myself asking following a recent Driven to Write piece on Lorenzo Ramaciotti – (which I urge you to read). Because like many, I held firm to the view that Turin’s fabled carrozzerie were responsible for every design worthy of note. On the other hand, memory can sometimes prove a faulty co-driver, so I did what any self-respecting autophile would do at this point and revisited the Fiat group’s styling back catalogue in a quest for answers. So what I offer here is a list of significant Fiats of the last 50 years and who is believed responsible for their styling. Continue reading “A Question of Form”
The second of a two part examination of FCA’s European operations and the feasibility of Sergio Marchionne’s four-year plan to revive them.
Part two – There will be blood:
FCA’s presentation made a point of telling the financial and automotive worlds just how much Marchionne is prepared to accept for the sale of Ferrari, suggesting the fabled Marenello concern is for sale; despite firm denials from within FCA itself. Some might say that he would be insane to do so – the ‘Cavallino Rampante’ being probably the most valuable automotive brand in the universe right now. But look at it another way. If we believe the hype, everybody wants to own a Ferrari – and as any petrolhead with rosso corsa flowing through their veins will attest, what could be better than that? Continue reading “FCA – State of the Empire – Part Two”
Sergio unveils his elaborate masterplan for FCA’s future and it’s a staggering work of fiction.
Last week Sergio Marchionne kept a selection of the world’s auto journalists captive for a ten hour marathon outlining his vision for the next five years at the newly merged FCA. Those who managed to sit through the numbing PowerPoint presentations, the staggering level of detail, the sheer grinding onslaught of facts, statistics, projections, flying unicorns and outright fantasies probably needed more than a few restorative shandies to steady their shattered nerves.
Alfa Romeo’s fight-back continues for its third straight decade.
The image is a screen shot of Alfa Romeo UK’s website. Notice that there is a rather glaring gap to the right. They do actually sell (or try to sell) three cars but only show two. I wondered why this might be. Are they so strapped for cash that they don’t have the resources to insert the third car into the image? Or is there another “third car” coming soon to Continue reading “What are Alfa Romeo Selling? Just Wondered.”
Look, anyone and their dog can get on a plane and physically attend the Geneva Motor Show, but frankly that’s a little passé now. No, by far the more arduous, some might even say, daring approach is to stay at home, in pyjamas, eating toast and allowing someone else do all the legwork. Well that’s my justification anyway and no, you can’t have any more jam until you behave yourself. Continue reading “Geneva 2014 – The View from the Sofa”
I don’t think I’m necessarily alone in finding Sergio Marchionne’s penchant for jumpers a little unsettling. Yes I concede it is lazy of me to expect an Italian captain of industry to cleave to national sartorial stereotype – I mean, why shouldn’t he buck the norm – even if the result is somewhat unedifying. Fine tailoring might be what we expect, but in Marchionne’s case (for this scribe at least) the knitwear appears a little too studied, just a tiny bit artful. The cosy jumpers appear to be more of a mask than the maverick anti-corporate statement they’re dressed up to be. I’m not fooled.