Fiat’s Seventies C-segment style statement is largely a neglected footnote today, but there’s more to the Ritmo than a bunch of robots and some confusion over its name.
Was any decade as truly modern as the 1970s? One retrospectively characterised in a roseate glow of giddy colours and lurid sartorial fashions; of long hair, beards, beads and ABBA songs, what chroniclers choose to ignore was how genuinely, thrillingly new it all appeared at the time and after an interval of four decades, seems even more so now.
Not many designers get to venture outside the boundaries that divide the discipline. Mario Bellini is one of them: furniture, architecture, product design and automotive work are all included in his remarkable portfolio.
Bellini is the winner of, among others, 8 Compasso d’Oro and prestigious architecture awards including the Medaglia d’Oro conferred by the President of the Italian Republic. Seen from an historical point of view, the activity we call design is a process with as wide a variety of final products as there are material human needs.