There is a good deal more to the Ritmo than a bunch of robots and a certain confusion over its name.

Was any decade as truly modern as the 1970s? One characterised in retrospect within a roseate glow of giddy colours and lurid sartorial fashions; long hair, beards, beads and ABBA songs; what chroniclers ignore however, was how genuinely, thrillingly new it all appeared at the time and after an interval of four decades, appears to be even more so now.
In terms of product design, little that occurred in the decade that followed came even close to the impact of the ’70s. Unfortunately this was probably equally true in other areas. Ah Italy. Bastion of culture, of taste; leaders in industrial innovation and design, but fatally prey to political instability. Certainly no product of this land can Continue reading “Ritmo Della Strada”