Would You ADAM and Eve It?

The testament of ADAM.

(c) Motor Trend

Choice, the holy grail of sales. Only sometimes too much is just that and those sales either fail to materialise or the product simply confuses potential purchasers. The story of the Vauxhall/ Opel ADAM bears witness to this.

In the early part of the twenty first century, the small urbane hatchback had quite the following, dominated by the Anglo-German MINI and Italy’s Fiat 500. Opel believed an opening in this hegemony could be prized, not only to take sales but also to revolutionise modes of customisation – targeting an increasingly younger (or maybe younger at heart) audience, employing capital letters to draw even more attention.

Michigan born designer Darren Luke, who had only just left college to join GM, was flown to Rüsselsheim to Continue reading “Would You ADAM and Eve It?”

Facelifts: the 2015 Opel Corsa

This week came more reports of the new Opel Corsa. What have they done, we ask, what have they done?

2015 Opel Corsa
2015 Opel Corsa

I didn’t expect two of these articles in one week. Yet here we find Opel having a “what have they done?” moment. Opel describe this as a new vehicle but we’d class this as a very comprehensive facelift. The main architecture of the car remains the same and, in my view, the addition of the black tab on the rear of the 3-door’s sideglass does not distract from this fact, and nor do the new front or rear forms. What else is different? Continue reading “Facelifts: the 2015 Opel Corsa”