Fontana di Nettuno

Is FCA’s Poseidon Adventure approaching its climax?

Three Tridents. (c) Maserati.ae

Last week, we examined FCA’s stewardship of Maserati and concluded that under the leadership of former CEO, Sergio Marchionne, several significant mistakes were made. Now that the carmaker is being lead by a newly constituted management team, what fate lies in store for the Trident of Bologna?

As has been reported, Maserati has seen a torrid 2018, shedding volume, margins and becoming an increasingly onerous drain upon the FCA business. At the end of October, as part of their responsibility to Continue reading “Fontana di Nettuno”

L’anima di Tridente

Maserati’s cornerstone product also happens to be its oldest, and by some margin. Where now for the GranTurismo?

(c) car and driver

Prior to his untimely demise, former FCA helmsman, Sergio Marchionne was frequently characterised as a heartless technocrat entirely lacking in marque fealty. It was a narrative he did little to disavow and while the truth may not have been quite as cut and dried as his many detractors alleged, there can be little doubt that he was a gimlet-sharp pragmatist who would employ all tools at his disposal to Continue reading “L’anima di Tridente”

How Can Twofold Seem Like A Thousand?

Even if Carlos Ghosn’s arrest might be the big news of the day, I feel like looking at Maserati’s plight instead.

2019 Maserati QP: source

Towards the end of ANE’s article is this bit: “Former FCA CEO Sergio Marchionne’s 2014-18 business plan for Maserati envisioned full-year vehicle sales of 75,000 units in 2018.”  And I notice that in 2017 Alfa Romeo sold about 86,000 cars. FCA’s new boss, Mr Mike Manley has conceded that when Maserati was bundled with Alfa Romeo it ended up being treated like a mass market brand. By that he meant its interests were placed second to Alfa Romeo and there was not enough focus on the brand.

Also, I might add, trying to Continue reading “How Can Twofold Seem Like A Thousand?”

Hammer Time

Another year, another Maserati sales crisis. But just how tarnished are the Trident’s prongs?

Image credit: motor16

It does appear at times that the only Maserati news is bad news. When we last reported on the Tridente’s fortunes in 2015, a woebegone tale was unfolding, with FCA’s Harald Wester revising his forecasts downwards in the wake of disappointing sales.

Last Autumn it was widely reported that production at the Mirafiori plant which builds the Levante crossover (and Alfa MiTo incidentally) was temporarily halted, owing to changes in Chinese regulations regarding the manner in which manufacturers and dealers should Continue reading “Hammer Time”

George’s Pet Anachronism

This post is something of a ragbag and it’s missing one photo. 

Aston Martin Rapide

A Maserati Ghibli pulled up next to me at traffic lights yesterday. As ever, I checked out the brightwork around the sideglass. Much to my amazement, Maserati opted for two pieces, instead of one, around the rearmost pane. For the kind of money Maserati want, I’d expect one single part. Opel and Kia can do it.

What’s this got to do with the Rapide? Continue reading “George’s Pet Anachronism”

Maserati: Flying High in April, Shot Down in May

It’s probable Frank Sinatra’s 1966 standard, ‘That’s Life’ currently plays on repeat at Trident Towers, given Maserati’s latest reversal of fortune. But how bad is it looking for Modena’s second son?

Maserati and Alfa Romeo CEO, Harald J Wester. Image via autoapassionati
Maserati and Alfa Romeo CEO, Harald J Wester. Image via autoapassionati

A year ago, we reported on Maserati’s unexpected sales success with an element of scepticism, but for a brief time it appeared as though CEO, Harald Wester’s plans for the Trident were working. With plans for additional new models including the now ubiquitous SUV, volumes in the region of 75,000 per annum by 2017 looked entirely feasible; catapulting Maserati into the luxury car mainstream while creating a buffer for FCA’s loss of Ferrari revenues. But since spring, reports have hinted at slowing demand which a recent Automotive News piece appears to confirm. Continue reading “Maserati: Flying High in April, Shot Down in May”

The Trident Sharpens Its Prongs

Maserati’s 2014 sales gain is astonishing, but is it a false dawn?

Maserati-range-2014

One of the reasons the motor industry continues to be such compelling subject matter is its almost limitless capacity to surprise. Last week, we looked at FCA’s decision to float off Ferrari as a stand-alone business – a move that surprised many – (if not ourselves). Now however, we are compelled to eat a portion of humble pie on the back of sales figures for Maserati that appear to demonstrate the storied brand’s continued growth to be no mirage, despite strong misgivings we expressed on the subject back in May.  Continue reading “The Trident Sharpens Its Prongs”