By 1965, Giorgetto Giugiaro was already a name of significance amid Turin car design circles – and by the mid-point of the 1960s, there were no design circles more influential or significant than those within the Piedmontese capital. The year in question was a highly significant one for the 27-year old automotive designer, having departed Stile Bertone somewhat abruptly that November, leaving behind several partly completed designs for his successor to complete.
It did not matter, Giorgetto was moving on; first to carrozzeria Ghia where a position awaited him, but he had other, more elaborate plans. His stay at Ghia therefore was brief; a couple of commissions, a pair of designs for the de Tomaso concern, and more significantly, the Ghibli gran turismo for Maserati, making its debut as a prototipo at that November’s Turin motor show.
An irregular current blows through the neighbourhood.
Maserati: the very name evokes charisma, although broad Yorkshire tones tend to offer a less divine-sounding Mazz-Uratty. The model names themselves convey equally evocative overtones; even a dusty, dry wind from North Africa manages to cleave enigmatic inflections – Ghibli.
Not the poster boy from the 1960s however – today we pore over the modern, everyday Ghibli – the tipo M157, revealed to the world in Shanghai 2013. Produced in the former Bertone manufacturing plant of Grugliasco, close to Turin, life for the new Ghibli began under FCA’s Centro Stile direction, Marco Tencone seemingly responsible for overseeing those dashingly good looks.
Composed of nine distinct provinces, Emilia-Romagna is an area steeped in millennia of military conquest and political upheaval – steeped too in religion, art, architecture, cuisine and craft – latterly of the industrial variety. Dominated by its capital, Bologna, the region might not justifiably lay claim to being the epicentre of the Italian motor industry (that honour falls to neighbouring Piedmont), but nevertheless, the Emilian province of Modena would become ground zero that uniquely Italian of late 1960s automotive confections – the Supercar.
Exotic cars were as much an Emilian speciality as Tortellini in Brodo. The primary reason for the former stemmed from the creations of the Maserati brothers, who formed their carmaking atelier in 1915. In the post-war era, the area of Modena, would not just become home to Maserati, but also Scuderia Ferrari, while the environs of Bologna would later house the more disruptive entrants, De Tomaso and Lamborghini.
By the close of the 1960s, something of an arms race had gripped the area within the Po Basin. Lamborghini was not first in the field, but its 1966 Miura was the most dramatic, both in technical density and quite obviously, style. After the Miura made its debut, no exotic Italian carmaker who wished to maintain credibility at least, could Continue reading “A Mighty Wind [Part One]”
Is FCA’s Poseidon Adventure approaching its climax?
Last week, we examined FCA’s stewardship of Maserati and concluded that under the leadership of former CEO, Sergio Marchionne, several significant mistakes were made. Now that the carmaker is being lead by a newly constituted management team, what fate lies in store for the Trident of Bologna?
As has been reported, Maserati has seen a torrid 2018, shedding volume, margins and becoming an increasingly onerous drain upon the FCA business. At the end of October, as part of their responsibility to Continue reading “Fontana di Nettuno”
Maserati’s cornerstone product also happens to be its oldest, and by some margin. Where now for the GranTurismo?
Prior to his untimely demise, former FCA helmsman, Sergio Marchionne was frequently characterised as a heartless technocrat entirely lacking in marque fealty. It was a narrative he did little to disavow and while the truth may not have been quite as cut and dried as his many detractors alleged, there can be little doubt that he was a gimlet-sharp pragmatist who would employ all tools at his disposal to Continue reading “L’anima di Tridente”
Towards the end of ANE’s article is this bit: “Former FCA CEO Sergio Marchionne’s 2014-18 business plan for Maserati envisioned full-year vehicle sales of 75,000 units in 2018.” And I notice that in 2017 Alfa Romeo sold about 86,000 cars. FCA’s new boss, Mr Mike Manley has conceded that when Maserati was bundled with Alfa Romeo it ended up being treated like a mass market brand. By that he meant its interests were placed second to Alfa Romeo and there was not enough focus on the brand.
Another year, another Maserati sales crisis. But just how tarnished are the Trident’s prongs?
It does appear at times that the only Maserati news is bad news. When we last reported on the Tridente’s fortunes in 2015, a woebegone tale was unfolding, with FCA’s Harald Wester revising his forecasts downwards in the wake of disappointing sales.
Last Autumn it was widely reported that production at the Mirafiori plant which builds the Levante crossover (and Alfa MiTo incidentally) was temporarily halted, owing to changes in Chinese regulations regarding the manner in which manufacturers and dealers should Continue reading “Hammer Time”
This post is something of a ragbag and it’s missing one photo.
A Maserati Ghibli pulled up next to me at traffic lights yesterday. As ever, I checked out the brightwork around the sideglass. Much to my amazement, Maserati opted for two pieces, instead of one, around the rearmost pane. For the kind of money Maserati want, I’d expect one single part. Opel and Kia can do it.
It’s probable Frank Sinatra’s 1966 standard, ‘That’s Life’ currently plays on repeat at Trident Towers, given Maserati’s latest reversal of fortune. But how bad is it looking for Modena’s second son?
A year ago, we reportedon Maserati’s unexpected sales success with an element of scepticism, but for a brief time it appeared as though CEO, Harald Wester’s plans for the Trident were working. With plans for additional new models including the now ubiquitous SUV, volumes in the region of 75,000 per annum by 2017 looked entirely feasible; catapulting Maserati into the luxury car mainstream while creating a buffer for FCA’s loss of Ferrari revenues. But since spring, reports have hinted at slowing demand which a recent Automotive News piece appears to confirm. Continue reading “Maserati: Flying High in April, Shot Down in May”
Maserati’s 2014 sales gain is astonishing, but is it a false dawn?
One of the reasons the motor industry continues to be such compelling subject matter is its almost limitless capacity to surprise. Last week, we looked at FCA’s decision to float off Ferrari as a stand-alone business – a move that surprised many – (if not ourselves). Now however, we are compelled to eat a portion of humble pie on the back of sales figures for Maserati that appear to demonstrate the storied brand’s continued growth to be no mirage, despite strong misgivings we expressed on the subject back in May. Continue reading “The Trident Sharpens Its Prongs”