O Tempora O Mores

This fine concept from Maserati’s coachbuilt days illustrates how far from home the Tridente has drifted.

1968 Frua-bodied Maserati Mexico. (c) aonclassiccar.fr

Maserati, at the height of their gilded age as an exclusive automotive atelier, produced a bewildering array of suave gran turismos and more overt sporting machinery, along with the occasional one-off for their more discerning clients. At the 1965 Salone di Torino, Carrozzeria Vignale, who carried out a sizeable proportion of Maserati’s styling duties displayed an elegant four-seater concept.

This understated design was seemingly so well received, that Maserati commissioned Vignale to Continue reading “O Tempora O Mores”

Theme: Evolution – Adaptation, Diversification, Survival

Maserati’s natural history came to an abrupt halt in 1975. Survival meant change – not just a new model, but an entirely fresh approach.

For a Hybrid, it's a fine piece of work. The 1976 Maserati Kylami
What expediency looked like in 1976. For a Hybrid, it’s a rather fine piece of work. Frua’s Tipo 129 Maserati Kyalami. Image: maserati-alfieri

It’s tempting to view evolution as a continuous series of gradual mutations, but events throughout history have demonstrated it only takes a single catastrophic event to send it in an entirely different direction – or stop it entirely. The 1973 oil embargo for instance was the motor industry’s very own fiery catastrophe and 1975 the year when the conflagration really took hold, consuming a swathe of specialist marques including Jensen and Iso.  Continue reading “Theme: Evolution – Adaptation, Diversification, Survival”