Fontana di Nettuno

Is FCA’s Poseidon Adventure approaching its climax?

Three Tridents. (c) Maserati.ae

Last week, we examined FCA’s stewardship of Maserati and concluded that under the leadership of former CEO, Sergio Marchionne, several significant mistakes were made. Now that the carmaker is being lead by a newly constituted management team, what fate lies in store for the Trident of Bologna?

As has been reported, Maserati has seen a torrid 2018, shedding volume, margins and becoming an increasingly onerous drain upon the FCA business. At the end of October, as part of their responsibility to Continue reading “Fontana di Nettuno”

L’anima di Tridente

Maserati’s cornerstone product also happens to be its oldest, and by some margin. Where now for the GranTurismo?

(c) car and driver

Prior to his untimely demise, former FCA helmsman, Sergio Marchionne was frequently characterised as a heartless technocrat entirely lacking in marque fealty. It was a narrative he did little to disavow and while the truth may not have been quite as cut and dried as his many detractors alleged, there can be little doubt that he was a gimlet-sharp pragmatist who would employ all tools at his disposal to Continue reading “L’anima di Tridente”

An Impossible Future Reveals Itself

Today finds us back on the hunt for special fabrics in vehicle interiors. And I can tell you it has been an uphill struggle to harvest these meagre gleanings.

2015 Maserati QP Zegna edition: source

The truth is that I did not find nearly as much as I had wanted to. The most easily found items are well-known examples such as the Gucci Cadillac Seville, the Joseph Aboud Buick Regal and the Fila Ford Thunderbird  which have been discussed here before. I was really hoping to
Continue reading “An Impossible Future Reveals Itself”