My initial intention was to revisit a DTW piece from 2014 celebrating Matthew Beaven’s 2003 Jaguar concept. But further reflection suggested it made far more sense to start afresh.
It’s been fourteen years now since the Jaguar R-D6 concept debuted at the Frankfurt Motor Show – a debut I can recall vividly. After years of stylistic Disneyfication under the staunchly conservative guidance of the likes of William Clay Ford and J. Mays, here was the first clear indication that Jaguar stylists saw a way out of the retro straitjacket. Continue reading “Denied : 2003 Jaguar R-D6”
Driven to Write takes the Sir William test with Jaguar’s 2003 R-D6 concept and asks, could it have been Coventry’s TT?
Most concept cars are created to invite a dialogue with the customer about the future, or at the very least, nudge them towards one the manufacturer has already committed to. However, in the case of the concept cars prepared under the design leadership of Ian Callum, it was a bit more like forensic research. With Jaguar’s styling atrophied under the weight of over two decades of introspection, it was a case of asking; ‘what would Sir William Lyons have done?’ Continue reading “Theme: Concepts – Jaguar’s Lost Gamechanger”