Dreams Take Flight

It’s been a while since we’ve heard from him, but despite the current C-19 crisis you certainly cannot accuse Mr. Wagener of sitting on his hands.

(c) Daimler AG via Instagram

What if: Like you, I recognise that the job of design leader or Chief Creative Officer in this instance involves a certain amount of blue sky projection. An implicit understanding that design in its purest, most elemental form ought to Continue reading “Dreams Take Flight”

That Joke Isn’t Funny Anymore

Last week’s Beijing takeaway has led to an unpleasant case of indigestion, courtesy of our friends at Baden-Wüttermberg. 

Paint a vulgar picture. Mercedes-Maybach Ultimate Luxury concept. Image credit: Hypebeast

“We have a social responsibility. Somebody has to stop this nonsense.” These were the words of BMW’s Hans-Peter Weisbarth, spoken in 1989 in the context of the horsepower race that was consuming the German car industry at the time. One I might add, which shows no sign of abatement some thirty years later.

But today, they also lend themselves to a different race to the bottom which seems to hold the motor industry in a vice-like grip. Much has already been said Continue reading “That Joke Isn’t Funny Anymore”

Anger Is an Energy

The Concept Z4 has landed and it’s mad as hell.

“I’m Not Going to Take this Any More.” Image: BMW UK

BMW have released photos and a rather toe-curling video for their new concept Z4, said to provide broad clues as to how next year’s production Z4 will look. Good grief, it’s an angry looking thing, isn’t it?

Here are some words. They’re lifted from BMW’s website, (verbatim) so I take no responsibility. Apart from the annotated comments of course, which are mine. Continue reading “Anger Is an Energy”