In the 21st century, common knowledge dictates that a car brand has to please everyone in order to succeed. Thankfully however, Mazda appear to disagree with this assessment.
Mazda’s most recent concept cars don’t photograph well.
What may sound like a negligible statement has, in fact, significant subtext. For in this day and age, photos are everything. In terms of marketing, appearances have never been of greater importance. In the age of the internet, social media et al, the word has lost most of its value to the image. So when food is judged by its looks rather than taste, car makers could be forgiven for making their cars, and concept cars in particular, not so much eye as phone camera candy. Continue reading “Kodo Arrigato”
As always, there’s more than just cars to the Geneva International Motor Show.
Geneva: Hotbed of glamorous wealth, elegant refuge of the well-off elite amidst the mountains and Lac Léman. London Mayfair with a Franco-Swiss twist and more of a Continental sense of style.
In truth, the impression the average visitor, let alone motoring correspondent on a budget, gets of Genève is a decidedly different one. First of all, Geneva is far more French in feel. The streets and public transport are far dirtier, the average encounters with locals far less courteous than in German-speaking Switzerland. In large parts, Geneva also feels rather stuck in the 1980s, if it wasn’t for the plethora of oh-so-2018 Bentley Bentaygas and Mercedes-Maybach in the streets. Continue reading “Geneva 2018 Reflections – Minor Distractions”
Despite this particular group of people hardly being renowned connoisseurs of the finer things in life, manufacturers try their utmost to make the Frankfurt Motor Show a palatable experience for the press. Do they succeed?
The IAA press days are all about hustle and bustle. Most attendees have appointments to make or deadlines to meet, which – coupled with the distances that need to be covered at Messe Frankfurt, not to mention the above average levels of dehydration, (courtesy of the halls’ air conditioning) one is afflicted with – can render grabbing a bite to eat a difficult necessity. Continue reading “IAA 2017: A Culinary Perspective”
[First posted Nov 28, 2016, but well worth a second read as it’s a first rate bit of research.]
Here are as many of the influences I can find, not counting the aspects of the car that draw on Citroen’s own general heritage. The roll call is long and not exclusive. However, it begins with the 1974 Lotus Eclat which has a similar dropped window line, one of the XM’s signature features. Deschamp’s drawing looks like a saloon Eclat, if you Continue reading “DTW Summer Re-Issue: “Let’s Sort This Out, Shall We?””
Driventowrite leaves no corner of the automotive world unexamined. Today we look a bit at paint, Mazda paint, Toyota paint, Opel paint…
Mazda presented their new colour in November, ending their press release with the memorable line: “colour is an element of form”.
Soul Red Crystal is a development of an existing Mazda colour, Soul Red that “balances vibrant energy and vividness with clear depth and gloss.” So, it’s rich and shiny. Mazda estimate that it has 20 percent higher colour saturation and 50 percent more depth”. I don’t know how the depth is estimated. There is no insight here. There might be some here.
Here are as many of the influences I can find, not counting the aspects of the car that draw on Citroen’s own general heritage. The roll call is long and not exclusive. However, it begins with the 1974 Lotus Eclat which has a similar dropped window line, one of the XM’s signature features. Deschamp’s drawing looks like a saloon Eclat, if you Continue reading “Let’s Sort This Out, Shall We?”
… every car looked as good when launched as it does two decades later.
For this small meditation the kick-off is the 1994 Renault Laguna I saw today. It helps if the car is shiny and in good order, of course.
Two weeks ago I saw the 1995 Vectra in the same flattering light.What seemed uninspiring 20 years ago seems clean, fresh and straightforward. This morning a Fusion caught my eye: Continue reading “If Only …”
John Topley penned this rumination on the Ford Ka when it went out of production. I thought you might like to take a look.
About the only point where I am not in agreement with John is what he refers to as the Ka’s discordant lines. What makes the shape work for me is that absolutely everything adds up to a strong unity. Amazingly, the alternative design was as wrong as the actual one is right. Continue reading “More Ka Thoughts”
Three years: that’s how long this car lasted in the market. It’s broadly a Mazda 929 with a different (and longer badge) and an unusual Miller-cycle 2.3 litre V6 supercharged engine.
Nothing if not responsive to the caprices and whims of our dear readers, I dug out this little nugget to satisfy those who have been stalking the Miller engine lately. The photo is not as good as a scan but then again I avoided a walk to my local print shop and all the tedium that would entail. Pistonheads wrote about the car here. It can be considered a BMW 5-series competitor but is somewhat larger. The rounded forms conceal the bulk. Continue reading “Brochure du jour: 1998 Mazda Xedos 9 Miller”
Do you think we do this for fun? Here is the result of two evenings tediously clicking around slow websites, looking at confusingly arranged line-ups. This is what the Japanese brands are selling in the UK and what they charge.
How did I do this? I tried to count the number of distinct models under the category “passenger cars”. I then noted the base price of each. The “Brougham effect” might alter the absolute numbers somewhat but not enough to alter the general, relative nature of the findings. By that I mean if there’s a Nissan Micra Super De Luxe “Montecarlo” model which costs £9,000 more than the base model I won’t have included it. Continue reading “Theme: Japan – The Structure Of Their Product Ranges and An Overview Of Their Pricing”
I’m about halfway through my life or a little over, if I take the actuarial figures for Irish males seriously. Underway I have changed some opinions and made some discoveries. About time, too.
One of these discoveries is that fortified wines from Jerez, Spain are wonderful with sushi. A good fino like Lustau Jarana or a Manzanilla such as Solear go really well with this class of food. And that brings me to Japan, via raw fish. I discovered that raw fish is delicious, an oriental analogue of the way Europeans consume raw beef in the form of steak tartare though sushi is not about disguising the taste as Europeans do with capers, tabasco, onion and egg. The Japanese must find Europeans rather distasteful in some ways.
Sushi brings us finally to Japanese car design which provides plenty of visual interest and more simplicity than complexity. While I feel I am certain that there is more design Continue reading “Theme: Japan – Milestones”