After almost five decades of sporadic appearances and false dawns, is the digital dashboard finally in inexorable ascendency?
I have been meaning to write something on this subject for some time now. Unfortunately, the nasty virus has meant that my working life has gone into overload as I have responsibility for keeping a small UK bank operating with it’s entire staff working out of bedrooms, kitchens, dining rooms and even landings, and so time and energy has been in short supply.
A keenly anticipated visual encounter ensues. Your correspondent comes away impressed.
The products of Hiroshima are not without their exponents upon the pages of Driven to Write – we have both editorially and in the submissions from our contributors been rather generous in our praise both of the previous generation 3 model and its shapely new replacement.
On the surface of things, Mazda appears to have taken a noticeable step forward with this car, moving closer to the upmarket German makes, both in aspiration and overall desirability – especially now as the latter move towards an ever more attention-seeking and repellent visual palette. But up to now, the new 3 existed for me only in the occasional fleeting glance and in static two dimensional form.
As we know however, there is no substitute for a three-dimensional viewpoint and yesterday evening, I received my first clear sighting of Mazda’s latest C-segment midliner in natural evening light. Time to Continue reading “The Surface of Things”
In the 21st century, common knowledge dictates that a car brand has to please everyone in order to succeed. Thankfully however, Mazda appear to disagree with this assessment.
Mazda’s most recent concept cars don’t photograph well.
What may sound like a negligible statement has, in fact, significant subtext. For in this day and age, photos are everything. In terms of marketing, appearances have never been of greater importance. In the age of the internet, social media et al, the word has lost most of its value to the image. So when food is judged by its looks rather than taste, car makers could be forgiven for making their cars, and concept cars in particular, not so much eye as phone camera candy. Continue reading “Kodo Arrigato”
The third Mazda 3 had a curiously short life: six years only. No wonder it only seems like yesterday when it was introduced.
And now a new one is upon us, revealed at the LA Motor Show which is in LA this year. God bless them, Mazda have seen fit to grace the car with a comprehensible engine line-up of 1.5 and 2.0 litres plus a super-efficient diesel for those markets not scared witless by DERV. Mazda, like Honda, do still seem to be interested in engines and so the new diesel “uses multi-hole piezo injectors to Continue reading “Like Unto Being Two Souls In One Heart”
Due to certain circumstances, this author was granted the chance to successively experience two up-to-date (rental) cars up close. The resultant findings led to conclusions not just regarding the (de)merits of each vehicle, but the modern automobile in general.
Just a few days after having returned the rental VW Tiguan, it was time to head back to the counter for yet another go at the Rental Car Lottery. After my partner and I had turned out to be less than smitten with VW’s core SUV offering, I had – again – made an attempt at guessing what fate the car rental’s key cabinet would have in store for us this time around. My (figurative) money had been on the VW T-Roc. Continue reading “A Tale Of Two Cars: Mazda 3 2.2D 150”
A few months after having left my now ex-go-to-work wheels in a Skoda dealer’s customer parking bay, I thought I should put a full-stop on the sporadic LTT that I sometimes provided on these pages.
Time and the opportunity to compare it with the Octavia which replaced it provide context and perspective on my views. I spent just over two years and 33,000 miles with my Titanium Flash Mica hued Mazda saloon. To recap, I bought the car with the original intent of swapping my C6 in for it, but instead, through the benevolence of my family, I was able to keep the slightly exotic and eccentric Citroen ‘for pleasure’ and have the Mazda to take the burden of my extended daily commute.
Pre-facelift Mazda 3 and Post-facelift Mazda 3: spot the difference!
The Mazda 3 has been featuring in UK-based car magazines recently, partly as one of the weeklies has been running one as a LTT car (a Fastback 1.5L Diesel SportNav) and also because the 3 has just been given an very mild facelift and tech update. I thought I’d use this as an excuse to impart the news on the facelifted car and also throw in an update on how my own car has been running. Continue reading “Long Term Test – Mazda 3 Fastback 2.2 diesel SportNav”
In this second instalment, I thought I’d provide my views on how the Mazda3 drives.
I count myself as someone who is normally immune to whatever slogan/ brand strap-line nonsense a company’s marketing team and/ or agency throws at a product or service that they are trying to sell. Actually, that’s not quite correct as a statement; normally such nonsense prejudices me against whatever is being advertised, promoted or sold. I may be showing my bias towards my new purchase, or just indulging in a little subconscious post-purchase decision re-enforcement, but, after recent drives in the 3, I have twice found myself trying to recall marketing messages in the various pieces of Mazda brochure-ware I have lately consumed. Continue reading “Long Term Test: Mazda3 Fastback 2.2d Sport Nav”
The other day I wrote as a comment to someone else’s blog bemoaning the fact that car magazines don’t write truly long term tests anymore. This morning, I realised on my drive to work that I had the perfect opportunity to right that wrong.
So, change of working circumstance (and those of this website!?) aside, here’s my statement of intent – to write an irregular progress report on my new Mazda for as long as I keep it. I bought the car as a means by which I get to work and back 3-4 days per week. I live 65 miles away from my place of work, over a mix of the M1, A43 and B4525 (otherwise known as the” Welsh Lanes”). This journey will form the bulk of the miles that I cover in the new car, but there will be exceptions. Previously, this had been the work of my other means of transport, the much referenced Citroen C6, which has become a little too inconsistent of recent months.