Teeing Up Against the Golf

As the sector champion shows faint signs of faltering, are ‘prestige’ rivals set to take advantage? We investigate.

Golf fleeing predators? Image: insideevs

For years now, the Volkswagen Golf has been the rocky outcrop its European c-segment rivals have dashed themselves against; largely I might add, to their detriment. The VW hasn’t so much carved a niche, as cut vast swathes through the sector, leaving many observers wondering what anyone can do to provide a counter-narrative. Continue reading “Teeing Up Against the Golf”

Benchmarks: Audi’s Monospace Capsule

The A2 wasn’t just the most intelligently wrought Audi ever. It was also their most expensive sales flop. We tell its story.

Audi A2. Image via nordschleifeautoblahg
Still bracingly contemporary – Audi’s A2. Image via nordschleifeautoblahg

History marks the Audi A2 as a failure, and with vast commercial losses incurred during a six year lifespan, it’s convenient to imagine this. Since 2005, the party line has been that Audi took a brave, risky and ultimately doomed gamble into the unknown; one which was studiously ignored by the buying public. But did they? Continue reading “Benchmarks: Audi’s Monospace Capsule”