Ceed of Change

The 2018 Kia Ceed is now punctuation-free and in possession of a new, more sober attire. Sound familiar?  


Notwithstanding one or two brave and ultimately doomed adventures into the leftfield during the early 1970s, the European C-segment has never been a bastion of progressive design. So it should be with little or no surprise that we consider the ongoing convergence of the principal players, not just in engineering and layout, but if the current Geneva motor show is a reliable indicator, in styling terms as well.

Despite its Korean heritage, it’s probably inaccurate to Continue reading “Ceed of Change”

Geneva 2018 Reflections

Not content with one, DTW has two embedded correspondents roaming the fleshpots of the 88th Geneva show press days. Today, Kris Kubrick casts an Auto-Didaktic eye on Palexpo’s highlights.

Aston Martin’s “daft” Lagonda EV concept. All Images: Auto-Didakt

First up is the Mercedes i30, sorry – A-Class. (It gets so confusing these days) So having taken lines and creases out of everything, one is left with… well, this one supposes. Best Continue reading “Geneva 2018 Reflections”

Geneva Motor Show 2021 Preview: Mercedes-Benz A-class

In an exclusive preview ahead of its unveiling at the 2021 Geneva show, Driven To Write can reveal the significantly refreshed Mercedes A-class.

Official designer’s sketch of the 2022 A-class, photo (c) Driven To Write

The current Mercedes A-class, internally dubbed W177, receives an extensive mid-life facelift, to be officially presented at the 91th Geneva International Motor Show. Ahead of the world premiere, Driven To Write can provide exclusive insight into the most significant overhaul the A-class model has ever received.

“It’s time to be bold. It’s time for creases”

Daimler AG’s Chief Creative Officer, Gorden Wagener proclaims that the refreshed A-class is more than the regular nip-&-tuck-job. “The A-class is one of our icons. It is the most premium car in its class, and this new design shows that more than ever.”

Styling, incidentally, is the focal point of W177’s overhaul. Since its market introduction in 2018, the current A-class has turned out to Continue reading “Geneva Motor Show 2021 Preview: Mercedes-Benz A-class”

Fly Me Down To The Moon

It’s another new year. What was happening 20 years ago? 

Rover R40 concept: Car Magazine, Jan 1998

At Gaydon, Rover’s engineers worked on the R55 (to be sold as the R40). Predictions suggested a vehicle with rounded windows like a 1992 Nissan Micra and an upright chrome grille with main body surfaces akin to the 75. Rover expected the launch to be in 1999 when the last of the Honda-based Rovers would be phased out. Interestingly, it was expected that the R40 would be sold only a year from 1998 and that a mid-size executive car would Continue reading “Fly Me Down To The Moon”

Teeing Up Against the Golf

As the sector champion shows faint signs of faltering, are ‘prestige’ rivals set to take advantage? We investigate.

Golf fleeing predators? Image: insideevs

For years now, the Volkswagen Golf has been the rocky outcrop its European c-segment rivals have dashed themselves against; largely I might add, to their detriment. The VW hasn’t so much carved a niche, as cut vast swathes through the sector, leaving many observers wondering what anyone can do to provide a counter-narrative. Continue reading “Teeing Up Against the Golf”

Benchmarks: Audi’s Monospace Capsule

The A2 wasn’t just the most intelligently wrought Audi ever. It was also their most expensive sales flop. We tell its story.

Audi A2. Image via nordschleifeautoblahg
Still bracingly contemporary – Audi’s A2. Image via nordschleifeautoblahg

History marks the Audi A2 as a failure, and with vast commercial losses incurred during a six year lifespan, it’s convenient to imagine this. Since 2005, the party line has been that Audi took a brave, risky and ultimately doomed gamble into the unknown; one which was studiously ignored by the buying public. But did they? Continue reading “Benchmarks: Audi’s Monospace Capsule”